12 ways to get fans to your Facebook page | Weboptim

We have created our Facebook page for our business, come on fans! But fans don't magically appear out of the big Facebook fog. You need to attract users to your page, and there are many good and bad ways to do that. Here are 12 ways to attract more fans to your Facebook page.

There is a widespread myth: if you create a Facebook fan page for your business, the first thing you need to do to get fans is to invite all your friends from your personal profile using the "Refer a friend" feature.

Unfortunately, this strategy is not the most effective way to promote your Facebook page and often does more harm than good. Gurus in many industries complain that when they decline a request for a fan page, it's annoying to be bombarded with more and more requests.

Other reasons not to use the "Refer a friend" feature :

Facebook users can only like 500 pages in total, so they are selective. Although this number may seem high, very soon
available.
The notification of a fan page request often goes unnoticed.
Asking people to like your page in an aggressive way, without any incentive, is against the social media
the nature of.

We have good news: there are plenty of other ways to promote your social networking site and proactively build your fan base without annoying everyone you know.

12 ways to get fans to your Facebook page:

#1. Hollow home page

First impressions count for a lot. That's why we should set up our homepage to appeal to all new, unfamiliar users, and in the format that best suits our business. For example, the home page of a shop/business Facebook page requires a different layout, buttons and tabbed pages than an events business. Facebook offers great templates for this, which you can choose to automatically set up a home page format that suits your business.

#2: Invite subscribers to our newsletter from our email list

As far as we have an e-mail list, be sure to send an invitation to those who subscribe to our newsletter. Inform them about our fan page, give them a description of it and encourage them to like the page. Maybe we could run a prize draw to win a gift pack for those who like the page.

# 3: Add to email signature block

For each email sent, include a link to your Facebook page in the signature block.

# 4: Get fans by tagging photos

When organising live events, it's important to take lots of photos (or hire a professional photographer), upload them to your Facebook page and encourage your followers to tag you on them. This will then show up on their message boards and in their friends' news feeds, which will give us the best free publicity. Remember, a picture is worth a thousand words.

#5: Place video as cover image

Today, it is much more effective to use videos instead of images, with twice as many users using video uploads since 2015. Fortunately, since Facebook's change, the entire cover image can now be used, there is no longer any cropping. And by displaying a "call to action" button below the cover image, you can drive traffic directly to your website or other desired content, a free traffic-driving opportunity.

#6: Promote our site

Facebook page advertising is an effective way for Facebook users to become followers of our page by clicking the "Like" button on the ad. You can add a picture, gallery or even a video to your ad. You can set your target audience, so you can better target users who are more likely to be interested in your page.

#7: Connect our site to your website

Add share and like icons to your posts and news on our website. For example, for this Visual editor to add the Facebook icon anywhere on our website.

# 8: Use of printed media

Look at all the print media your business uses. Our Facebook fan page (as well as our Twitter account and any other social networking sites on which we are active) should be clearly visible. Put our Facebook page (and logo) on our business cards, letterhead, brochures, printed newsletters, magazine ads, products, etc.

# 9: Display in the shop

If your business has shops, stores, other physical premises, put up a poster in the reception/shop so that your customers/customers know that you are on Facebook. It is ideal to have a simple, memorable username for this. Encourage customers to join immediately in the form of a reward (e.g. coupon).

#10: Link also on personal profile

Place a link to our Facebook page in the "Quick Overview" section below our photo on our personal profile.

#11: Sharing

The Share button on Facebook is a very useful tool. It's only for sharing on our personal profile. From time to time, go to the home page of your page and click the "Share" button. This way, you can put it on your personal profile's news feed with a short recommendation, an incentive, which will then appear on your friends' news feeds. The share button is much more effective than the "Recommend to friends" approach.

#12: Use @ tag

If you like your own Facebook page from your personal profile, you can use the @ tag. If we occasionally share what's happening on our business page from our personal profile, we can tag the post with an @ tag pointing to our page. Simply start typing "@" followed by the first few letters of the exact name of your page. A drop down menu will appear where you can select your Facebook page. This will create a nice hyperlink that our friends can click on to visit our page. You can also use this method in your posts, but be careful not to link to your competitors' Facebook pages from your own page.

These methods can help you get more followers to your business's Facebook page. If you don't have the time or feel like you need an expert to manage your business Facebook page, request a quote Facebook activity! Free consultation to discuss your website/Facebook page, your competitors, your online marketing presence (with suggestions, quotes).