Weboptim - Website analysis | Weboptim
The internet as an advertising platform - in contrast to traditional advertising platforms - offers the opportunity to record and analyse customer reactions in their entirety. Every change made to the website produces a measurable result - and in most cases the negative or positive impact can be measured immediately.
To draw the right conclusions, we first need to know what is happening on our website and why. Based on relevant statistics based on how the site is actually working, we will analyse the weaknesses of the site and suggest ways to fix them - to maximise revenue growth.
Some typical questions we deal with website analysis in the case of:
- How much time do our visitors spend on each part of the website?
- What are they interested in? What should be changed on the site - or what should definitely be kept?
- Who are our customers? Where are they coming from - what pages, what search engines and what words are they searching for?
- Where to spend more? How to allocate your marketing budget to generate the most revenue?
- Where else should you advertise?
- How can we get more customers?
- How we know the ROI (Return On Investment) keep it high?
Surprising as it may sound, most business websites do not have a clearly defined purpose. And it is clearly not the same whether the site - or a particular section of it - is designed to encourage users to buy online, for example, or to register or generate content themselves.
Once the goal is defined, we "only" need to determine how to achieve it with the least amount of money and the most visitors. Our company undertakes to
to develop a plan to increase the effectiveness of the website.
Our website usability test:
Other interesting facts:
The online content strategy and its steps
LongClick!! - If you have a website you should know what it is!