Facebook ads | Weboptim

There is no more cost-effective way to reach your target consumer group than Facebook paid advertising. Facebook is a big data-backed advertising platform that can lead to serious business results if used correctly.

But to maximise the results of Facebook ads, you need to understand the different Facebook ad targets and how to use them. Choosing the wrong type of ad can weaken your campaign, wasting money and time.

Here is a quick guide to the different types of Facebook ads and how to use them correctly.

Application installations

This type of ad on Facebook is aimed at getting new users, encouraging people to download our mobile app. The ad introduces the features and functions of the app.

Brand awareness

The first step towards business success is building brand awareness. By targeting brand awareness, you can reach people who are more likely to pay attention to your Facebook paid ads, giving your content extra visibility to drive engagement with your target audience.

Shop enquiries

This type of ad can be used to attract users to a specific geographic location (e.g. your store) by setting a location structure.

Access

Facebook paid ads can be created to reach people near your business. By creating a "Directions" button, people can also see how to reach us.

Conversions

Ad optimisation can be used to encourage people to take different actions on your website, such as subscribing to a newsletter or buying a product. These allow your audience to visit your website, generating traffic to your website.

Activity

Highlighting posts allows you to reach more people and increase their activity, i.e. the number of likes, comments, shares, photo/video views. It is also a campaign target used for Facebook page advertising, as it targets people who are likely to be interested in our Facebook page.

Enquiry

With the help of enquiries ads, we can ask people who click on an ad to provide their email address or contact details. This makes it easy to recruit sign-ups for newsletters, price estimates, telephone enquiries and business information materials.

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You can target your audience to the most important areas of your website or Facebook page.

Video views

The idea is to show video previews instead of images in your ads, and you can use video to tell your audience anything. It's good to promote videos that raise brand awareness, whether it's a product launch, customer stories, or behind-the-scenes events.

How Facebook ads are displayed

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Summary

Facebook ads allow you to select and reach your target audience
We get people's attention with eye-catching, flexible ad formats
Ads work on any device and at any connection speed
Visually demonstrate the impact of advertising on our business and the results of our advertising campaigns

Get a quote for Facebook activity!

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