What is article marketing? | Weboptim

Article marketing is a form of form of advertising, of which there are two types. One is the traditional article marketing, which plays its role in the print press, while the other, which is much more important today, is the internet article marketing. The latter uses articles published on the internet to drive traffic to a website, using links in the text. These should be placed in the text in the form of keywords, which will also help to boost search engine rankings.
 
Using article marketing for real results can be achieved in the long term. This requires, first and foremost, continuous publication, but the quality of the articles published or the proper placement of the links in them is not negligible.
 
But this alone is not enough. In order to be successful, you need a well-designed website, which you should study carefully before writing the article and correct any errors.

The primary objective in the case of article marketing is therefore to support and increase the online presence.

The principles of article marketing:

• quality content
• content of appropriate length
• keyword optimisation
• proper placement of links
• keyword links
• continuous appearance

What to avoid:

• poor content
• too many keywords
• one-off appearance
• wrong choice of address