Google Analytics - Search engine marketing and website analysis | Weboptim
Google Analytics is a free and complete website analytics software, operated by Google.
In this system, we can see how our website is performing and from this we can draw information that we can use to improve the website and increase its effectiveness. An exhaustive website analysis is a very important part of a search engine marketing project. Analytics is an excellent tool for this. It may seem a bit complicated to use at first, but it's easy to learn. It's a step-by-step process.
Which will be discussed:
- Registration
- Inserting the meter code
- For visitors
- Traffic Sources
- The content
- Goals
The first step to sign up, if you don't already have a Google Account, is to create one. Once you have done that, you can register for Analytics. The first thing to do here is to enter the address of the website you want to measure. Then the system will generate a source code that we need to insert into each page of our website to provide data about what is happening on the website. From this point on, the measurement is triggered and we can analyse it.
- Map view
- Time spent on the site
- Turndown rate
- Individual visitors vs. visitors
- Visitor loyalty
- Browser and network properties
and a Google Analytics tutorial video: