How to react to Facebook feed changes | Weboptim

How can we respond to changes in the Facebook news feed? A Story Bump can help our content reach fans.

What is Story Bump?

A few years ago, Facebook modified the EdgeRank algorithm, allowing more attention-grabbing content (more likes, comments and shares) to appear in the feed.

The change is called Story Bumping and covers 99% for desktop users. Story Bump shows us the entries that we didn't see when they were first published.

For example, let's say you log into Facebook, start scrolling through your news feed and see 50 posts. We don't see the 51st post, but it gets lots of likes, comments and shares. 4 hours later, when we check our Facebook again, that post will be at the top of the list, even if 4 hours have passed.

The introduction of Story Bump is quite favourable for companies. Facebook's testing shows an 8% increase in likes, comments and shares of page posts.

3 tips on how to make the most of Story Bump

1, Interest list

According to Facebook, the average person sees more than 1500 posts a day. Facebook's job is to help you see the posts that only interest you. It does this by using an algorithm to monitor what you see on Facebook our behaviour and activity, then show us as many posts as you think we might be interested in.

In order to view the posts of certain people or pages, you need to create a Facebook interest list. Just like Twitter, people can create lists that keep track of the people/sites they find most interesting.

We can encourage our fans to create interest lists, which can be used to our own site also include. After liking the page, you can choose to receive notifications from the site.

2, Interaction is key

How do we increase our Facebook interaction? Be interesting, be interesting, don't be boring. We have a great tool for this: the Facebook Insights, which shows you exactly which of our posts is the most attractive for users, so we can publish these types of posts more often. It shows how many people have actually seen the post, so we get a real picture of our engaged fans.

3, Highlight entries

By focusing on increasing interactions, you can be very effective on Facebook without spending money. At the same time, it doesn't hurt to occasionally donate a small amount of money to our page.

A featured entries appear earlier in the news feed, so our target audience is more likely to see them. You can set your posts to be visible to your page's fans and their friends, but you can also set your posts to be visible to your page's followers.we can target users by location, age, gender and language. This allows we can filter people who are not interested in our site.

A Facebook marketing is responsible for keeping a constant eye on the innovations and services provided by the site. Its technical refinements allow us to reach more and more fans by following trends. By taking advantage of these services, we can increase the number of engaged fans on our site.