Why is Facebook marketing important? | Weboptim

In the old days, people were mainly informed through newspapers, radio and television. However, these sources are rather limited as they only work at local level. Although these traditional communication media are still in use, the internet has quietly emerged as a new and efficient way of information flow.

Two-way communication

So our communication is not just one-way, but two-way has also been. For example, the newspaper, as a traditional communication tool, only transmits in one direction to the audience, without the need for feedback. In a two-way mode of communication, such as through Facebook, people get information about, at the same time send their own comments, their opinions too. This greatly influences social impact, effectively facilitating interactions between people. It allows information flows to are globalising and have a big impact in real life.

This trend is a kind of metamorphosis that allows companies to take advantage of the social media opportunities and promote yourselves. But they also need to be sensitive to Facebook users' preferences and behaviour. Nowadays, people are not satisfied with just absorbing information, they want to share them and would much prefer their own view show on the internet.

Differences between Facebook marketing and traditional marketing

What are the main differences or characteristics that distinguish Facebook marketing from traditional marketing?

The former is more focused to share content and viral marketing effect to create. It is observed that Facebook users explicitly enjoy the content sharing. For example, they like to post their own photos or share information about restaurants they have tried.

Facebook as a promotional platform

Because social networks connect people, good comments or recommendations from Facebook users are instantly visible to their friends on Facebook. For a company, this is the best promotion. For reliable recommendations have a more powerful effectthan the usual advertisements. To be successful in Facebook marketing, a business should promote its products, services and brand on its Facebook page by builds trust among the audience of the Facebook network.

Now that Facebook has 500 million users worldwide and is more popular than the Google search engine, do you really want to ignore the social network?

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