References
Some of our clients (out of hundreds) who have chosen us for online marketing consulting, search engine optimization, Adwords campaign management, online competitive analysis, web marketing consulting, or even website design, web design planning, website development, website development:
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The primary reason why paid advertising (search, display, social) often fails
Investing money in a paid advertising campaign that is doomed to die is not the best strategy. Time and time again, companies starting out in advertising don't see success for the same reason: they don't know their audience. No trust, no recognition, so the cost per click ...
How and how does Google Adwords not affect organic search results?
It is generally assumed that PPC can have an impact on organic results. But what exactly is this effect and how does it work? The rule is this: paid ads have no direct impact on organic results. Many of you are probably familiar with the following ...
10 companies fined by Google
If you've ever considered trying black hat SEO techniques to manipulate your search rankings, here are 10 cases to consider. Whether it's cloaking (showing different content to users and different content to search bots), unnatural paid links, ...
AMP - Accelerated Mobile Pages
Last year, Google introduced an open source framework that promises instant loading of web pages on mobile devices. The project was launched in February 2016, but was met with a lot of scepticism due to the limited ad tags and the open source protocol - which ...
Price extensions in Google Adwords
Price extensions are displayed below the ad, on mobile and tablet, in carousel format. Users can scroll left and right to see the prices of different products or services and click to go to the relevant product page. How to set this up? Although ...
Is Google eclipsing mobile organic search?
The click-through rate of a website depends largely on its position in the search results. But to what extent are local businesses at risk from Google's actions to push organic results further and further back on their mobile screens, favouring paid ads, ...
Adwords Keyword Designer Restriction
Google Adwords recently announced an update to the Keyword Planner, which is intended to solve some problems for existing users. The good news is that the previous technique issues have been resolved. However, not everyone is happy about the news of the update: Adwords accounts with low monthly spend ...
Free Online Adwords Audit
Find out how your Google Adwords account is performing in 2 minutes! Our Adwords audit. What are the most expensive keywords and is it worth ...