SEO tips for increasing website traffic | Weboptim

The beauty of SEO is that instead of bombarding people with pushy marketing messages who don't want to hear what we have to say, we can take the process back to the beginning to find out exactly what users are looking for, then create the right content before they even search. It's not a push technique, it's a pull technique.
It works like a charm. The customers will come.

"Content is king"

This is a lie. The statement would be true: if the content is the king, then the user is the queen and rules the universe. Why is this so important?
Google only cares about content if it answers the user's search query. The search results are not a collection of "good" content, but are ranked by the content that best matches what the user is looking for.

The typical process of building content:

keyword research to find out what users are searching for
selection of more in-demand, low-competition terms
building content around these terms
launch and promotion of the site, some links
traffic monitoring
move to the next project

Often steps 1-4 are missing. And we can't stop there. The whole process is based on traditional SEO factors. Factors such as keyword usage, page rank. While these factors are still extremely important, now user-based features also play a significant role.

In addition to indicators such as mobile-friendliness, website speed, overall UX, you now also need to pay attention to the following factors:

whether the page matches the intent of the searchers: in other words, is this the page that users are most likely to be looking for?
search results "clickstream" data: measures search results where users actually click
task completion: is the user able to complete the task from where he started, in other words, does he get the answer to his question?

How to improve underperforming pages for the above 3 factors all at once, using a single technique? Optimising it for the way users use the site can bring significantly better traffic.We need to answer 3 questions:

does our content match the visitors' goals?
based on intent, does our search snippet encourage users to click?
the site allows users to complete the task?

The steps of the exercise:

1. Identify low-medium performing sites

This process works best for sites with lower or disappointing traffic. Which is why high-performing pages should be skipped: if it ain't broke, don't fix it.
That's not to say that high performing sites can't be improved, but when you make changes it's a risk, it can break things, but it can work well, so you should focus on the weak sites instead.
The easiest way to do this is to identify in Google Analytics the pages that are of good quality but bring less traffic than expected.

2. Find the mismatch between user intent and content

We want to find the terms for which the URL appears in search results. This is done by Google Webmaster toolswe can do it in.

3. Optimise according to user intent

Now that we understand how users actually found the site, we need to make it clear that our site solves their problem. The 5 key areas:

Title
Meta description
Page title and headers
Text from
Call to action button

Rewrite the title and description tags for underperforming pages to include the search terms used by users, so the URL can quickly drive more clicks and visits.
If successful, this is further evidence that higher click-through rates lead to better positioning. In the end, it won't really matter. The point is to bring in as much traffic as possible, one way or another. The key is to write the search snippet in a way that will attract more and better traffic to the site.
Getting clicks is just one side of the coin. Once we get visitors, we have to convince them (almost immediately) that we can solve the problem they came here to solve.

4. Improve task performance

Consider: a user searches for "best restaurant in Budapest" expressed in. We would like our pizzeria to be ranked #1 for this query, but is that ok with users?
Probably not, as they are looking for a list of top restaurants with reviews, opening hours, maps and menus. If we can provide them with all this, we have helped them to do their job.
The key to completing the task is to solve the user's problems clearly and immediately. The standard to complete the task is to answer the question below: once the user has visited the page, did they find exactly what they were looking for or will they return to Google's results page for help?
If you are satisfied with the page after the query, you have achieved completion of the task and probably deserve to rank well for that search term.

5. Submit the page for re-indexing

The beauty of the exercise is that you can see results very quickly. The easiest way to do this is to submit the page to Google for re-indexing, as this will help the change to show up in search results as quickly as possible. It usually takes no longer than 1-2 days.

6-7. Measure results, repeat

Now that we see the results, we want to measure current performance. After a few days or weeks (if there is enough statistical data to make a significant decision), we need to look at these specifically:

ranking or general appearance
clicks and click-through rate
engagement indicators, including bounce rate, time on page and conversions

Warning: it may not get better after the first time. That's OK. Repeat and improve.

If we follow this process, we may find that traffic not only increases, but also develops - traffic comes from a place that is better suited to what we offer the visitor.
The best content is content that matches the intent of the users, what the search engines want to deliver to the users. This is what we want to convey to search engines. The result can be rewarding.

Source: moz.com