101 tips to increase conversions | Weboptim
The following tips can help you improve your conversions, but before you start using them, it's important to know that what works on one website may not work on another. Therefore, before using them, you should test the preferences of your website visitors.
Let's look at the tips:
1. Do not make it compulsory to registration for customers who have reached the checkout. Forcing them to do this just before they have finished shopping is not beneficial, it only creates an obstacle.
2. Test the 'Call to action' texts. Try, for example, the "Order now" in the text "Vbuy now" instead.
3. Remove from the landing page the links to, that do not have a specific purpose. Let's not confuse customers with them.
4. Consider a live chat feature use of the site. A chat during working hours may be attractive for users who do not have time to contact the company.
5. Always test the different settings, such as colours, size and shape of images, positioning of elements. There will always be weak points that need improvement.
6. Create perszones members of the target audience, to better understand user behaviour. It also helps us to examine the buying process from their perspective.
7. Have a headed some reference to where the visitor came from? Start with your landing page with your ad or by searching for the user to drive engagement.
8.Visitors often read the contractual terms and conditions and the privacy statement. How can we simplify them and reassure them while protecting ourselves?
9. Test different extra services related to the products. Free gift? Free shipping? Free training? What can we offer to sell the product?
10. Let's test various type guarantees. If the industry standard is a 30-day guarantee, we offer 60 or 90 days. Don't be afraid to extend the limits.
11. Put the most important information in the above the sight line. Make sure visitors see what they want to see straight away.
12. Remove the "My"in all cases, and rewrite "You/you".
13. Test a holiday topic on the site. Target users according to where they come from, whether they are celebrating.
14. For festive shopping, note which day of the year users in your class, which week on and how many days are left until the holidays.
15. A "Buy", "Register" and "Subscribe" next to texts urgent texts also, such as "For a fixed period" or "Before 31 December".
16. A incentive to act text is placed on top - ideally above the line of sight and so that it stands out from the other buttons.
17. Use empty, white parts in the design, which draws the eye even more towards the button.
18. What happens after the user clicks on the 'Call to action' button? Make sure that the whole process unhindered and they know exactly what to expect.
19. Let's put them in the key information from top of page and the bottom, which we want visitors to read. People look at these sections first.
20. A long text can only be effective if it constantly motivates visitors to read on. Let's write briefly and ignore the complicated thoughts and anecdotes.
21. Can users find what they are looking for in 3 clicks or less? Make sure they don't have to figure out how to navigate to on the website.
22. Don't do everything Recommendation on a page. Put them in the right product pages - increases credibility and trust.
23. Reputation cannot be bought. Let's make sure that any customer complaints and bad opinions are handled.
24. If the purchase process consists of several steps, show users a progress indicator, to know how many and what type of steps are still to be taken.
25. A add to cart be there in the delivery prices which are automatically updated when the user changes the quantity to be ordered. The free shipping option can have a big impact on conversions.
26. Provide users with the expected delivery timebefore the order is sent.
27. In the confirmation e-mail, describe how they can modify your order before delivery.
28. Don't ask for more information from on the forms than we really need. For example, no one will give you their address when subscribing to a newsletter.
29. Use alternative colours a 'Call to action' buttons, otherwise they can easily get lost in the design of the page.
30. Instead of stock photos real pictures use. No one will believe that we have a multinational, always smiling, beautiful staff.
31. The long paragraphs from delete from shorter ones, that are easy to read - especially important on a mobile device.
32. Validate the forms, to reflect reality. Point out that the form only accepts A-Z characters, do not show a complicated error code for incorrect completion.
33. We encourage users to fill in the form on the welcome page information form and offer them something in return for their participation.
34. The first letter of the texts should be iniciálé. This helps fill the space between the headline and the text.
35. Instead of using ordinary product photos, try using photos of a customer just use your productt.
36. Allow users to enlarge me a product - so they can see all the details and, if possible, show the product from all angles.
37. When using long texts, insert tMore incentives to actt. One above the sight line, one at the end, and the rest embedded in the text.
38. Customers do not like the unpleasant surprises. Ignore hidden fees, long contracts or other extras once you've started the ordering process.
39. Have someone who is not in the team, but read at a texts. It may give some interesting suggestions.
40. Grab attention with handmade with drawings, underlines, stars. But let's not overuse it.
41. A most popular products or services should be put in a separate category and show them above the sight line.
42. Rather than using plain product images, consider using images that finished product or show the successful outcome.
43. Let's test a more personalised sales text, such as "From me to you" style may be better than "From us-for-all".
44. Given a case, let FAQ each and every product, this can help reduce the risk of customer complaints later.
45. Consider giving users the opportunity to boost a font size for easier readability (especially on smartphones).
46. Test whether the order form and the sales text on one page, so customers don't have to navigate to a separate page to place an order.
47. Is the website audio or video, that helps to demonstrate the product or its use?
48. A thumbnail images in basket may reduce the likelihood of cart abandonment (probably because it makes the product seem more tangible)
49. Remind visitors how much we respect your privacy. At the bottom of each email, there should be an unsubscribe option and a link to the Data protection statement to the bottom of the page.
50. Consider the involvement of third parties, e.g. Verisign, BBBonline - can increase credibility.
51. Place the text on the repayment policy, guarantee in the under the pay button, instead of being on a separate page.
52. Let's write evergreen content. We would be surprised to know how much traffic such a site can receive.
53. It goes without saying, but ne drive PPC traffic to the main page. Create landing pages tailored to the actual search.
54. Reply to the question that is on the minds of buyers.."Why should I buy from you instead of a competitor?"
55. our unique selling features (Unique Selling Proposition) with the question "Why should customers buy from me?"
56. Test the 'Call to Action' button shape, colour, size, text.
57. If you have our coupon code or other promotional code on the site, make sure it contains something.
58. Make it easy for people to share them the site via social networking sites or email. Allow them to personalise the message you send them.
59. Can you recommend other products that complement what the user has ordered? A cross-selling can be effective.
60. WordPress, Google search and most e-commerce and content management platforms are impossible not to have our search box. Use Analytics to measure.
61. How can they order differently the people on the site? Phone? Fax? Catalogue?
62. Summarise your product/service scoring the benefits of before the order step.
63. Use heat map programto see where users are actually clicking.
64. Make sure we do not create false statements pl. "There are only 3 left." - because if it's a digital product, the number of users cannot be reduced.
65. The sales side managed by from client most important problems?
66. We can shorten the length of the steps to take a numberthrough which the user is taken to perform an action?
67. Let's test different payment methods, let's see which converts best. "Buy now, pay later?", "20% discount if you pay now?" , "Pay one, take two?"
68. Let users know that how much goods are in stock at that moment.
69. If you receive a significant number of emails, take a 'Click to call' option, so visitors can make calls at their convenience.
70. Allow users to organise easily, filter the products within a page, improving the user experience.
71. Do not test something because it is unique and different. Test what you can use to test the fuser behaviour can be tested.
72. Give users the opportunity to have your say and rate the products. We can even offer you a coupon in return.
73. If we sell more than one product, let users filter them by colour, size, style or price.
74. People often make decisions based on how others have made them. Build in the community strength for products such as: "Mums 83%-a recommend this product."
75. On the landing page should be a link, which is the coupon or the current discount page show.
76. In the mail program, turn off the images and look at the our newsletter. So also readable? Can people see where to click?
77. A newsletter place product reviews according to the individual products.
78. Use breadcrumb menu on all pages - including the landing page - so people have a better understanding of where they are on the page.
79. Make the greeting page more valuable by adding the we offer a coupon for your next purchase and let them subscribe to news about new products that interest them.
80. People make emotional purchases, but they also rationalise their decisions. Let's make sure that remind them that they made the right decision.
81. Note that the landing page should be consistent with the ad and the main page.
82. Remember that the first thing visitors ask about is after arriving on the page: "Am I in the right place?" It follows: "How long will it take?"
83. Our site is listed in the news or market leading siteson? In such cases, make sure to include our logo.
84. Allow visitors to participate on the site. Make them a quiz game, recommend products. Interactivity can increase the conversion rate by up to 30%.
85. Can we personalise the site based on what users are looking for? A personalised look increases the feeling of comfort.
86. Don't ask too many questions on the landing page. Instead, let users click first on the 'Call-to-action'-re.
87. Everyone knows that the benefits are the best way to sell, but what about the downgrade? Can we offer cheaper prices or a smaller alternative?
88. Often the best conversion element, the headline, is the pain point and forces visitors to recognise the problem and take action.
89. Rephrase the guarantee. Let's try the "We take it back from you" or "If it doesn't work, we pay". If you trust our product, the guarantee should be rock-solid.
90. Go beyond the holidays and offer discounts or sspecific offers for unusual reasons. „Einstein's birthday? National tomato month? 10% action!"
91. People like to know they are getting a good deal. If you can, show the price compared to competitors' prices. Offer a price guarantee or discount.
92. Apply video testimonials next to the customer's photo. This greatly increases credibility compared to plain text reports.
93. Make sure that the Main URL fits seamlessly into the text. They often grab the user's attention and encourage them to participate.
94. Pre-qualify users with some initial questions - those who frequently answer yes are considered a special target audience.
95. Show us results-oriented recommendations. Instead of saying this "This is the best ever" let's give you something unique: "The conversion rate increased by 10% overnight".
96. Let what we say be true. If there are 5 in stock and the fifth piece is sold, take the offer off. If we say the price will go up at midnight, we'll raise it. Nobody likes a lie.
97. Remember how painful, difficult and discouraging it can be, if we can't buy what we want.
98. Use a postscript, to make an enticing offer or to offer a promotion in a specific timeframe. People read the headline first, then the afterword.
99. Consider that the contact form whether there is not a better place for sidebar, than if we force them to use the Contact click on the page.
100. Check customers after they have made a purchase. A quick, friendly email about how the product is, whether we can help, can go a long way.
101. Check the error page. Use it as an opportunity to direct people to the latest/most popular products. Don't just give them a 404 page.
Source: kissmetrics.com