How to start link building for a brand new website? | Weboptim
When you finally have a new website after months of planning and programming, you can't sit back and relax. The real work is just beginning: link building and brand awareness will be our new goal.
But how to get started?
New websites often find that they suddenly want to build a large number of links with an ill-considered strategy. However, this does not make sense. It's not the quantity of links that matters, but the quality - linking to low-quality sites can do much more harm down the line than good.
Be careful!
There are some methods to avoid:
- do not buy links
- don't get into link exchanges
- do not use an existing network of links
- do not link to all link aggregator pages
So what can we do?
Instead of traditional link building strategies, content marketing and brand building are nowadays at the centre of attention. However, as new website owners, we do not yet have a clear and effective link building method.
Here are some techniques to boost the ratings and reputation of your website:
1. Be a content manager
Link building is worth nothing without the right content. If you want links, you need content. Content that is valuable to users.
2. Build a network
People link to others - not just to a website, but also to a product, service or article. Users mostly share content they trust.
Some things you can do to do this:
- Build relationships with people who are interested in the topic. It's important that they know about us, because without them, our website is not worth much.
- Keep in touch with other websites. When we link to an author or company, we often know them because we are in the same industry. We buy from each other, we learn from each other.
- Develop your reputation through personal contacts, ask professionals like you to provide a link.
These professional link building methods can increase the strength of your site, especially when combined with good content. Link building seems natural in this respect, but it is actually the result of a complex process.
3. Build a personal brand
If a brand is well-known, you can get a much larger number of links. But identity is often difficult to separate from professionalism, so to get links you need to position your brand.
4. Use social networking sites
Active use of social platforms can increase your website traffic by up to 30-40%. If you think about it, this is a high percentage, especially for smaller websites.
When people share content, a new link is created. So whenever a new article is added to our website, share it on social media. More than once if necessary.
As long as we are active, we can get more and more links.
Summary
Link building in the traditional sense can be fraught with dangers. You should not start without a strategy. As a new brand, we first acquire links as link builders, content managers, local experts or community builders.
Source: searchenginejournal.com