LinkedIn profile building | Weboptim

Who is LinkedIn for and why?

• LinkedIn has a user database of 200 million business and professional users. It benefits businesses that have corporate clients. Unlike Facebook, it is primarily used to target potential business customers and professionals.
• It is an excellent way to showcase the products and services offered.
• It allows for easier networking and follow-up - employees also have an interest in building a relationship with a potential future employer.

Profiling options

Purpose: to share interesting content about your company, products or services.

Tip: When analysing a large, interesting topic, it is a good idea to break it down into several posts to encourage visitors to return.

There are basically 3 options to choose from:

• Link sharing
• Upload photos
• Article printed from

How can we post as a company?

Step 1 - Navigate to your company LinkedIn page

Step 2 - In the "share an update" field, copy the URL you want to share. After a short wait, Linkedin will pull in the title and description tag of the URL and the image it contains.

Step 3 - We change all the data marked in red.

• It's worth putting keywords in it.
• Be sure to write a short description in the box above the link.

• If you select 'target audience', LinkedIn will show you several options to choose from.

15 tips for effective posting

• Think like a journalist - Punchy headlines lead to higher engagement.
• Always use clear call-to-action text - A link can double engagement.
• Ask your audience - Involve them in the conversation.
• Always include a picture - Pictures result in 99% higher posts.
• Double check images before posting - If you link out, make sure the post contains a relevant image.
• Post YouTube videos - These can be played directly on LinkedIn, resulting in a 75% higher share rate.
• Make sure your content is valuable.
• Avoid too narrow targeting - You can exclude your valuable audience.
• Test to understand your audience - Mix fun, inspiring posts with informative posts.
• Create an editorial calendar - Respond to new news in time.
• Influence the audience through comments - Monitor the conversation and delete inappropriate comments.
• Monitor, analyse and redesign - Pay attention to the target audience, content type, time and frequency.
• Sponsorship - Sponsored posts help you reach more people.
• Review and optimise - Monitor post performance with LinkedIn reporting.
• Don't just focus on workdays - Engagement rates can be high on weekends.

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