Social media checklist | Weboptim
With social media marketing becoming increasingly challenging and time-consuming, it's time to pull together what you need to build your brand's social presence.
It is not easy to manage a brand's social presence, but successful management can lead to big results. Social networks are constantly growing and are slowly entering a more mature phase, which means that the challenges are increasing for businesses that want to remain competent.
There are many reasons why a brand invests in social media marketing and the outcome depends on the goal set:
- increase visibility
- reach new audiences
- increase engagement
- increase website traffic
- discover new business opportunities
- generating new sales
- working with new clients
No matter what the goal, you need to stay on top and the right checklist can help you in every task.
Ideas Exchange
This is the initial stage, where we figure out new ways to strengthen our social media presence.
- look for the latest trends and see if any of them fit your strategy
- learn more about new platforms or check whether the old ones are still suitable for your target audience
- be creative and think 'outside the box'
- create new content ideas and test them on all platforms
- ask for help from other team members to broaden your horizons
Design
After the brainstorming phase, it's time for the design phase. It's time to evaluate the ideas to see if they will be effective enough to help your social media campaign.
- look at the content calendar to see if content production is effective
- examine what needs to be improved in the existing content strategy
- decide which channels to use
- examine whether the frequency of content has been effective so far
- organise the targets and KPI indicators
- see if we can demonstrate the results of social marketing
Implementation
Now comes the practical check. Evaluating implementation helps us understand whether our plan has been successful in practice.
- are we satisfied with the publication of the post?
- have we followed the content calendar?
- did the engagement go as expected?
- have we replied to users' comments?
- do we monitor the brand's social accounts?
- do we consistently use all social accounts?
- how is the cooperation between team members?
- do you have a plan for emergencies?
- when was the last time we had to deal with a crisis and how can we avoid another one?
- is it necessary to use social media for customer service?
Measurement
The last, but still important, step in the social marketing plan is to examine the effectiveness of measurement.
- let's look at the initial targets, are they realistic?
- keep community analysis up to date and prepare for the next period
- check the native analytics of all platforms to keep up to date
- use a proprietary analytics platform to review social media marketing performance
- find the best performing platform and raise expectations here
- find the points to focus on and develop new content ideas to improve performance
- design the new KPI indicators
- consult with the team on how best to track KPI indicators
- set KPI indicators based on the broader marketing strategy
Although it may seem time-consuming to complete the list and answer the questions, the actual process is faster than we think. It can be as much as a year-long task - creating a successful social marketing strategy with a clear plan, goals and measurement.
Source: searchenginewatch.com