Competitive analysis | Weboptim
Everyone has competitors, and online marketing is no different. The effectiveness of a website is mostly determined by the presence of competing websites in the market. So it's important to consider which areas you are (or could be) better than them.
The main purpose of our analysis is to assess strengths/weaknesses, SEO and Adwords activity in the given market space, user behaviour and site usage trends, as well as brand and social presence trends.
To do this, you must specify which competitors you want to know more about.
One of the central elements of online marketing is User. If we know what they're looking for, what their expectations are and how they behave on the website, we know almost everything we need to know about them to enhance the user experience. We look at behaviour from several dimensions: how much time they spend on particular pages, how often they return, what searches they make on the website, etc... Visitors most often keywords to websites, so it's important to look at search terms in relation to Google rankings and landing pages.
A users from multiple sources to the website. To get an accurate picture of the online market and competitors, each possible source type needs to be studied separately. Our analysis includes organic searches, traffic from Google Adwords, social media activity and newsletter campaigns. In the social area, Facebook and YouTube activity is the main focus, but other areas can be included in the report on request.
Detailed analysis is also provided in the link profile, which will identify the critical areas that could be improved to achieve better results.
In most cases, in addition to increasing the number of visitors, another important goal is to conversions (e.g. newsletter subscriptions, purchases, requests for quotes). We look in detail at the time trend of conversions and the routes that lead/may lead to the most conversions.
More than analysis!
Model the data using graphs and other visual methods so you can get a clear and easy-to-understand picture. The data will be explained and described to help you understand it. Based on the results of the competitive analysis, we will make strategic recommendations, on request, to make your website even more successful.
The main points of the analysis are:
- analysis of users
- competitor assessment (strengths and weaknesses)
- mapping the channels used by competitors
- detailed link profile analysis
- analysis of own and competitor websites
- study social presence (Facebook, Youtube)
- Adwords and SEO analysis
- Formulating strategic proposals
Ask for a quote!