Email marketing - communicate regularly | Weboptim

Email marketing, as the name implies communicate with clients or prospective clients by sending emails. With rudimentary tools, this can be done by sending letters to potential customers one by one from the mailing system. The disadvantage of this is that if you send a lot of letters, say 1000, it takes a lot of time and is difficult to track. That's why there are email marketing software that make it easier for us and help us not only to send out emails but also to manage our mailing list.

Let's look at what makes good email marketing software.

What functions does it have?

Email list management - building, subscription form management
Sending letters, timed or conditional
Secure storage and manipulation of email + personal data
In summary, it also enables automated sales!

The first step in implementing email marketing is to collect email addresses.

Let's get started on this as soon as possible, because without a list of addresses there will be no one to communicate with. So having your own address list is the first step.

But how do we get users to provide their email address?

Subscribing to a newsletter in the traditional sense is not very popular these days, because the user does not know what we will send them as a newsletter. In order to get a high percentage of subscribers to give up their addresses, you need to offer them a benefit in return.

Let's add value!

If, for example, we asked for the email address because we wanted to send you the secret of eternal life, there would obviously be someone who would give it to us. Of course, even for less than that, they will give it to you. The point is to send text or other content that is valuable to the user. Then he will probably give you his address.

Sending out emails is the next step and function of an email marketing campaign.

Here's what to look out for.

Communication should be regular to get into the "heads"
Write clearly and simply, because you are talking to a lot of people
If there's nothing to write about, we'd rather not write. Definitely not meaningless!
We should preferably redirect the user from our mail to our website.
Unsubscribe link should always be in the letter.