Google Penguin 2 and Link Profile Analysis | Weboptim
On 22 May 2013, Google announced another algorithm change. I would like to report on this change. What can we do now? What used to work and produce results no longer does, or only barely produces results. Links have been devalued, websites have fallen to the brink of starvation. But what exactly has changed?
Also known as: updating the links to Unnatural
According to Matt Cutts, this Google update is a move towards "natural links". Links that are not naturally formed will be devalued by the algorithm. To determine where we are affected by this exclusion, we need to perform a link profile analysis on the website. We need to look at where the links pointing to our website come from, when they were formed, what link text they point to us with.
Matt Cutts on sitewide links:
In addition, beware of the so-called SiteWide linksbecause they are not worth much. These are the type of links that go to the bottom or top of every single page on your website. This is what website developers use to put their links at the bottom of their finished websites.
Link texts and keywords vs. brand links
This is where the big change can really be felt, as Google used to link relevance to keywords hidden in link text. If the link text promised "air conditioner at a discount price", Google took that as a promise. So far! Website owners took advantage of this in link building and links were created with many, many such promises. In comparison, the current update is more of a prefers brand links.
The relevance
Advised by avoid a not relevant link building from other sites, because it doesn't make much sense anymore. Relevance already mattered a lot, but now it's even more so. For example, I found a site for the keyword "scooter" that had links from only 22 domains and was ahead of those with hundreds of similar sites. The following figure shows the analysis for the keyword Climate:
A disavow tool
The update adds a new device to the Google palette. This tool allows you to "explain" to Google which links you do not want it to take into account. When writing the algorithm, Google tries to give you the chance to correct it, so that once you've made a mistake, there's always another chance to correct it. After a good link profile analysis, we can provide a list of links that we ask to be disregarded. Of course, this tool should also be used with great care, as it can easily be used to throw out good links.
Which now becomes important:
- Branding is gaining importance
- More relevance less links
- Content marketing replaces link building (LinkBait)
- Increasing importance of user experience
If you like the article: