Adwords product news | Weboptim

June 2014

As anyone who uses Google Adwords advertising knows, new features and changes to the interface are almost constant. Of course, there are some new features that are only available in the US at first, since we are only small advertisers compared to them, but they will appear in Hungary as well in time.

1. New guidelines

From Adwords advertising guidelines contain the main rules on advertising. Advertisements are expected to be safe and accurate. Policy Centre, the current and new principles are grouped into 4 main areas:

illicit content
prohibited activity
limited content
editorial and technical issues.

2. Google my company

Google Places will be replaced from mid-June by Google my company service provides an online presence for registered businesses. It allows you to access your company data on the in searches, a On Google map and Google+ may also appear in the system.

The advantages are that you can do everything in one place:

provide users with up-to-date information: on Google+, you can share news, promotions and upload pictures of products,
you can enter and change your contact details (opening hours, phone number, exact address, etc.) at any time,
you can also display ratings and reviews about your company,
you can access statistics: how many visitors and how they reached the company site.

3. New ad sizes

In Display network ads, 2 new ad sizes have been added: 970×250 (billboard), 300×1050 (large tape ad)

For both, website owners can allow a maximum of one such ad per page. The advertisement fills the entire width of the website, so its large size makes it ideal for brand advertising. The user can choose to close it (close ad) or show it again (show ad).

4. Distance report

In our Adwords account, you can find it in the Dimensions tab. It can be used to find out how many kilometres away the users who clicked on the ad were from the location you entered in the location extension. If we find that the CTR or conversion rate is higher than either of these figures, we may want to reduce or increase the targeting of the campaign.

5. Targeting parents on Display Network

Parental Status will be available for ads on the Dispaly Network, but only for campaigns targeting the US for now. There will be three options to choose from: parent, non-parent and unknown. It will collect potential target audiences on the same basis as other ads: pages viewed will be added to the user's interests on the Google Ads Preferences page based on the topic. A A Google survey also showed that new parents do about twice as many searches as non-parents. This is why this new kind of display network targeting is so useful.