What's new in Adwords | Weboptim
May 2014
Google Adwords is almost constantly undergoing major and minor changes. New features are introduced, settings that are already available are improved, or even some segments of the Adwords interface are modified.
Let's take a closer look at some of the major new features!
1. A new kind of ad extension - callout extensions
Ad extensions are additional elements linked to ads that allow you to display extra information. Using them can significantly increase click-through rates.
The most popular plug-ins available in Hungary:
- site extension: imports data from your Google Places account (if you link it to your Google Adwords account), or you can enter an address individually,
- sitelink/internal link extension: you can place links to subpages e.g.: promotions
- call extension: you can place your business phone number in the ad, and a call button will appear on mobile devices so you can make a call immediately
The latest Google Adwords plugin type is callout extensions. For now, it is only available in beta. Below the top-ranked Google search ads, a new ad extension row will appear, with the same 25-character limit as the other ad extensions.
It ensures that we can communicate the benefits of our product/service and our key message to users more effectively. If it's not convincing enough, the extra line will make your ad stand out from other Adwords ads, giving you a higher CTR.
Similar in many ways to the sitelink for extension. The most significant difference, however, is that it is not clickable, it does not point to a sub-page, but reinforces the message. True, the feature is not yet available, but will soon be available on all devices and in all languages.
2. Youtube remarketing
In Adwords, in addition to search and display, you can create remarketing campaigns toowhich target users who have already visited the website once. We can display ads to users on our remarketing list on any website that allows Google ads.
A video marketing a list of visitors who have watched a particular video. This option was available in Adwords before, but now it is mobile app users can be collected on such lists. When someone views an ad via the YouTube mobile app, they are added to the advertiser's remarketing list. The views can significantly increase the size of the list, and thus the traffic of the campaigns is expected to increase. This feature is available on both Android and IOS.
3. Mobile advertising
In mobile advertising, new features have been introduced mainly in app advertising. This mostly affects those who have a mobile app or are thinking of developing one.
It becomes possible to reach potential customers by based on their existing applications, frequency of use and purchase history. The advertisements also expanded its range of publications: can also be displayed to people who are watching a YouTube video through a mobile app.
If you are a regular cyclist and have installed a mobile app that measures your mileage, you may see ads that can help you measure calories, for example.
A big dilemma with mobile apps is that many people download the app, launch it once and then immediately delete it. Another new feature from Adwords, the so-called "mobile app", aims to help with this. re-engagement campaign, which is expected to increase application uptime. The idea is to drive users directly to the applications. The feature is available on both search and display networks.
Example of this type of campaign: install a restaurant search application, then search for "restaurant Budapest" on the google.hu domain without using this application. Then, in the listings, the restaurant page of the app for Budapest will appear. Clicking on it will take you directly to the restaurant's landing page in the app.
It's always worth keeping an eye on what's new in Adwords, as Google can introduce updates at any time to improve the effectiveness of your campaigns and ads.