Price extensions in Google Adwords | Weboptim

Price extensions are displayed below the ad, on mobile and tablet, in carousel format. Users can scroll left and right to see the prices of different products or services and click to go to the relevant product page.

How to set this up?

Although the new format looks completely different from most Adwords extensions, it should be created in a similar way. On the Ad Extensions tab, after selecting the Price Extensions type, clicking on "New Price Extension" will display the following image:

Language

The language you choose determines how prices are displayed in the extension.
Languages available: English, Dutch, French, German, Italian, Japanese, Polish, Portuguese, Russian, Spanish, Swedish

Type

The type you choose determines what example ads you see.
Types:

Brands - all headers contain only the brand name
Events - each header announces an event
Locations - all headers should be relevant to the business location
Neighborhoods - each header should be a suburb, district, region, city
Product Categories - the headers of product categories
Product Tiers - all header sizes or tiers
Products - each price extension advertises a specific product
Service Categories - the headers of service categories
Service Tiers - each header in the service tier
Services - each price extension advertises a specific service

Currency

Currently, you can choose from the following currencies:

ARS - Argentine peso
AUD - Australian dollar
BOB - Boliviano
BRL - Brazilian real
CAD - Canadian dollar
CHF - Swiss franc
CLP - Chilean peso
COP - Colombian peso
EUR - Euro
GBP- Pound sterling
HKD - Hong Kong dollar
INR - Indian rupee
JPY - Japanese yen
MXN - Mexican peso
NZD - New Zealand dollar
PEN - Peruvian sol
PHP - Philippine peso
PLN - Polish złoty
RUB - Russian ruble
SEK - Swedish krona
SGD - Singapore dollar
USD - United States dollar
VEF - Venezuelan Bolivar
ZAR - South African rand

Price escalator elements

Header: It can be up to 25 characters long. It will appear above the price. Use it to describe the product/service.
Description: max. 25 characters. It appears below the price. Use to describe the product in more detail or to distinguish between offers, e.g. "best value", "limited time only"
Price: the price of the product/service
Oneness: the price can be qualified by unit (hour, day, week, month, year), e.g. "100 EUR/month"
Price descriptor: If the price is flexible, you can enter a guide price, e.g. "from 100 EUR" or "up to 100 EUR" If the price does not change, select "No description".
Final URL: as for the other sitelink, it must be given here. For mobile devices, you can specify the final URL setting separately.

Restrictions, information

Currently the plugin is only available in a few languages and only supports the above currencies. This means that many international advertisers are not yet able to use this extension.
These price increases will only appear on mobile and tablets and only for ads in the first position. Therefore, if you want to use one, improve the quality metric and the position of the ad to ensure that the ad appears in the first position on mobile.
You can specify a minimum of 3 and a maximum of 8 different products/services. Google recommends you enter 5 or more.
Can be set at account, campaign or ad group level.
If you have a relevant landing page (e.g. a pricing page), you can use the same final URL for all price extensions.
Price extensions must be consistent with the keywords in the ad group. For example, if you advertise for "women's hair colouring", the price extension should not include "haircut".
In the case of time-sensitive offers (e.g. promotions, sporting events), you can create multiple price extensions and add a start and end date to ensure the price is up-to-date.

How do they perform?

In tests, the price extension was found to significantly improve click-through rates on mobile and tablet. As with all extensions, it can improve ad relevance and quality metrics.

Let's listen and use it if we can!

Source: www.wordstream.com