Website testing and ergonomic analysis | Weboptim
Web usability is concerned with the usability of websites . It is a measure of the quality of a website. A website can be evaluated according to 3 main criteria: Efficiency - how well users are achieving their goals; effectiveness - the efforts they need to make to achieve the goals and the satisfaction.
A effective website is that it grabs the attention of users almost immediately, they understand what it is for and how they can use it. The easier a user interface is to use, the more we can consciously guide users through a website and support them in getting what they want from it in the easiest way possible.
During the ergonomic analysis, we look at any elements that could distract users from the path we have defined as a goal, such as buying a product.
Part of the ergonomic analysis:
- website review
- testing of functions
- detecting programming errors
- identification of weaknesses
A malfunctioning feature, a broken page or a misplaced element can all cause conversions to fail. They also degrade the user experience, which is one of Google's ranking criteria.
Common errors:
- incorrect positioning of the basket
- contact details (address, phone number) are difficult to find
- design at the expense of functionality
- the buttons to encourage action are not well placed
- the website loads very slowly
Where to put what on different parts of the screen, what content to load on pages, how to link pages together are also questions that a web page test or ergonomic analysis can answer.
It is worth correcting any errors that arise during the web ergonomic analysis, as a website's flawless functionality and ease of use improves the user experience and SEO. If users can see through the features, you can get more customers and therefore more revenue.
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