Google Adwords News - October 2014 | Weboptim
October 2014
Another month has passed, and more Adwords news have arrived. In October, mainly dynamic advertising and related updates dominate.
Let's look at some of the innovations in more detail:
1. dynamic remarketing
The Adwords remarketing feature allows us to target users who have previously visited our website.
And dynamic advertising allows you to display your ads based on the content of your site - no need to maintain keyword lists.
A dynamic remarketing combines the features of the above 2 functions: it targets users with products that show similarities with your previous searches.
Just think, for example, if you go to booking.com and look at the details of a hotel in Paris. With dynamic remarketing, we collect these users, and then on any display network website, we can see booking.com ads with different Paris accommodation offers, in addition to the hotel we have just looked at.
Dynamic remarketing has 3 pillars: the tag, the feed and the dynamic ad itself.
For the moment only available in beta version, so we won't go into it in any more detail now.
2. Analytics benchmarking
With the help of compare a our website performance against our competitors, turnover, commitment and acquisition.
The system classifies each website by industry (around 1600 categories), country/region (1250 different) and number of sessions per day (7 options).
A Google Analytics system of the Audience section to access this new feature. You can also see how you are performing against your competitors in a given area, broken down by channel, location and device.
The figure shows the statistics for a website by channel:
The colouring shows that a site performs better than its competitors in terms of, for example, paid traffic and number of sessions. Red shows where it is weaker than the others.
To access statistics on benchmarking, authorise must be selected in the account settings data sharing functionality:
3. Default conversion offer indicator
If Google AdwordsIf you use the conversion tracking function, you will see that the conversion offer indicator is based on the number of clicks converted. However, from now on, in new accounts, the conversions (opt) will be the default setting.
Of course, if you don't use conversion-based auto bidding, the change will have no effect.
So these are the new features that await all Adwords and Analytics users during October. The updates, which are currently in beta, are expected to roll out to all accounts later this month, so anyone can try them out.