5 ways to improve your Google Places ranking | Weboptim

Google searches often return results with maps. Two or three of these appear above the organic results, while the others are marked on the map.

These may appear mainly if the name of the city is added to the name of the product/service you are looking for, for example air conditioning budapest. Here you will see the same results as if you had searched for the keyword on our map page.

If you want users to find your company, you need to be ranked well in Google Places results.

Local business owners have several methods at their disposal to improve their ranking.

1. Listing a business

The very first step is to Create a Google Places account, because it's the only way to get on the map.

To improve your ranking, Google needs to verify that your business is real. This is determined by the fact that the triple combination of company name, address and phone number (NAP= name, address, phone) how often it appears on the Internet. This works in exactly the same way as the number of inbound links in search engine optimization. The more of them you have, the better your ranking will be.

The easiest way to get listed on the web is to register your business on various local or international business directory sites.

2. Consistent DAY

To have your business listed on these business directory sites, along with your name, address and phone number, you need to keep the Contact Us page of your website and your company's Google Places page up to date. Google bots can get confused if different NAPs are listed in different directories.

To ensure that our NAP data is consistent, search for your company name. Let's see what pages the results list shows. If the data is incorrect on a website, change it, or if we can't, ask the site admin to change it.

DAY 3 on the website

Our company name, telephone number and address must also be included on the website. Some experts say it's a good idea to include it in the footer so it appears on every page. But it is sufficient to include all three on the contact page. Better still schema we use the notation.

4. Embedded Google Maps

Google Maps are often embedded on the Contact pages of websites. It may be a good idea to embed the address of the business in Google Places on our Contact Us page. This way, Google can be sure that the address you provide is our business.

The embedding process is very simple. Search for the company name in the Google Mapen. Once found, click on the icon with 3 small lines next to its name. Then select the Share or Embed map option. Then switch to the Embed Map tab, copy the code and paste it into the source code of your own link page.

5. Assessments

Let's ask as many people as possible to write reviews about our company.Think about it... if Google sees a page with 20 or more reviews, wouldn't it prefer to show it in the list above the page that doesn't have a single review? After all, the search engine's goal is to provide the most relevant results and businesses.

But how do we tell search engines that we are a local business?

The first thing is to add structured data to the main domain. The definiation of structured data is as follows: if Google understands the content of your page, you can add snippets containing detailed information to help users. For example, for a restaurant, such a snippet might include the average rating or price range.

Here we can test whether our website contains such data: link

By adding some code, you can easily tell Google's robots that you are a local business and what industry you are in. A Webmaster tools for structured data highlighter can help us do this. After entering the necessary information, we will receive the code to place on the website.

Do you appear correctly on the map? Find out more at the address below!

If everything is set up correctly you should see the name of your business under the map: