Take advantage of the forced break by improving the content of your website! | Weboptim

During our SEO projects, we regularly hear from many of our clients (website and webshop owners) that they don't have time to spend on their own website. More often than not, content writing tasks are left or transferred to us, which is not always fortunate. After all, everyone knows their own business and profession better than we do, so they can usually write more professional, authentic and valuable content than if a copywriter did it for them.

Now, the situation created by the coronavirus is disrupting the life of every company in Hungary (too). There are companies that are working hard because of the increased demand for their products and services, e.g. online pharmacies, hygiene product distributors, food webshops, food delivery, etc. Unfortunately, there are also companies and individual entrepreneurs whose services and products are in demand. The latter can turn this downturn into their websites. Here are some tips:

Photos, pictures:

• if you have too few images for text content on your website, now is the time to improve. You can search free image databases to find images for these texts. Or you can even spend (if you can) a few thousand forints on paid image agencies.
• if there are no product images, or not for all products, or only 1 image, and competitors have more than one image - we can even create our own images. Obviously, if it is done by a professional photographer the result is better, but on some websites you can find images so poor that they can be improved with an amateur photo.
• you can also make a video: even using PowerPoint (after making a few slides in ppt, you can save it as a video file and you're done). But you can also look for more professional video making tools.

Texts:

• we can expand product descriptions (if they are short or incomplete)
• if we have a service, expand the description of our services
• start blogging, write blog-themed articles

And what to write about, where to get the idea for a topic?

• look at competitors' websites and get ideas from there
• look at the pages of suppliers and manufacturers (we can even write about them, present them, the brands they sell to customers)
• search for our own topics in blogs, forums. Here, users raise problems and questions (in many cases about a product or service that concerns us), which we can respond to in the forum, but they can also be very useful as topic ideas. Write your own blog article and answer questions/issues that you have read.

And if you still have time to develop your website and take further steps, contact us and our company will help you with search engine optimization. SEO is a long-term process, if you want results in months or six months, it's worth starting now!

The big advantage of this job is that you don't even have to leave your home, it can be done online. And of course we don't have to go out, we can work online.