How to build links cost-effectively for a new website? | Weboptim

If you have ever worked on a link strategy, you have probably already sent out link requests.

The idea is simple - just ask for a link
It's the most direct way to get new links and, if it works, it's a super-convenient solution.
But there is a problem. This is not a perfect strategy.
Often, these requests get lost in the hundreds of emails. This is easy to understand when you consider that the average person receives 88 email messages a day. Sometimes, a request is ignored because it's not that important. Other times, the request is rejected. We get a response, but it won't be the kind of response we want.

So what do we do?
We need to make link requests that are simply unacceptable.
I know it doesn't seem like an easy job, but if we know what the site owners are looking for, it will be much easier.
If you are concerned with getting high quality links, you definitely need to know how to write a good link request text. This is what we will now demonstrate. It's a general formula, what works regardless of what niche layer you are in or how big your website is.

Understand what the site owners want
There is an unfair truth about link building.
Sometimes it's not the best thing to get a link just because it might get you ahead.
And that means there are a lot of websites that deserve links for their compelling content. But most of these sites don't write good link requests and therefore don't get links.
I know that's not fair, but unfortunately it's still the case.
The point here is that pages don't give someone a link to a URL.

Let's see what site owners are looking for in a link request!

What benefits does the site give them?

The reason a blog accepts a link is if it helps it. Link acquisition is critical to a good link building strategy, so every site wants good links.
To get a link, we need to tell the site owners what the benefits are for them. This is a big deal. We can't allow them to ignore the request if our intention is to get a lot of high-quality links to our site.
A little secret: most sites are looking for the same benefits.
The most common are:

the content is relevant to their site
my tatalom is detailed and deep
the content is well written
the site is legitimate, legal

Let's look at them one by one!

1. Relevant content is mandatory
You may encounter many link requests that are not relevant at all. But that doesn't mean that we provide links to all relevant content. There is an important link between the original content and the content that is linking to it. The linking content must be related in some way to the main content.

Can our site be a credible source?
Yes, you can. It all starts with providing relevant content.
Of course, we have to go the extra mile when creating this kind of content.

2. Make sure the content is detailed and deep
The long content is good. But what is more important than length is the overall content.
We can have a 6000-word article that is not good and write a 1000-word article that is good.
It is worth drawing the line somewhere between the two, with a 3000-word article. It seems a lot, but it's worth it.

Why is a longer article better?
First, a longer article is naturally more detailed. Sometimes, of course, a longer article is full of filler text, but in most cases it is more detailed.
Secondly, a longer article is statistically better for us. A longer article can provide more links. And it can also achieve higher SERP rankings.
Readers like longer articles. By regularly posting longer, more comprehensive articles, you can grab attention and drive more traffic to the site.
So the bottom line is that if you have to choose between length and detail, choose detail.
Although the longer content is usually more detailed, it is good on both sides.

3. The content is well written
Does this mean that it must be perfect without a single comma error? No.
It means that the content clearly conveys information to readers. But don't ignore spelling, it's still important!
The important thing is that the content should be something that clearly says something.
The same applies to non-text-based content, such as videos or infographics. Deliver knowledge, knowledge that is worth the reader's time.

4. The site is legal
For most people, this is not a problem. But as a blogger, we need to make sure that we are linking to legitimate sites.

Sell the value

Sounds simple enough, doesn't it? When requesting a link, we need to sell the article page as an invaluable resource and make the benefit of doing so crystal clear.

How do we communicate these benefits in the request?
First, we offer real benefits. The most important benefit is relevant content. Have content that adds more value to the person to whom it is offered.
A relevant article is what we really need, but if we can offer more, even better.
More specifically, if we have a specific audience where we can promote it, then that's a real win. That's every site owner's dream.
Make sure you spend enough time at this point.
The link acquisition battle 75%-a depends on convincing the site owner that he will benefit from the link. If you do this, you stand a huge chance of success.

A shorter recommendation is better
It may sound silly, but brevity counts for a lot. We get a lot of emails every day, which we read, but often don't reply to them all. That means we won't read 5 paragraphs about a single link request.
The request should be short, easy to read and include links.
More importantly, what matters is. There should be no question about what the email is about.
One more thing. Even if you have to keep your link request message short, don't leave out necessary information. Every word has a purpose.
So the rule is to be as short as possible, but don't leave out important information.

Writing the message

First, let's think about the "subject" field
We need to spend more time on this point than on the rest of the request. This is because the subject section determines whether someone clicks or not.
If we use content marketing, this is nothing new for us. The headline "pulls people in" and the subject is the email address bar. If the subject is not good enough, the email may go to spam.
No wrong answers here, but something compelling needs to be written. We can use questions or bold instructions. Some suggestions:

[name], would you be interested in a partnership?
I would like to give something for free
time to take your content to the next level
your article is missing something

It is very important to use a natural sound. Do not make them feel pressured.
Think outside the box. You can use emoticons in the object, or you can have a word in capital letters. Some tips:

leave the spam stuff
let's ask a question
include a time limit
use an introduction
give the command
be a list
be a communication
be unique
tell a joke
say something unexpected
use multimedia

The following is the actual content of the request
Let's be friendly and accepting, and don't forget to write about the benefits we offer.
A great option if your voice is a bit more formal. The basic idea here is to offer suggestions to other sites and politely ask them to return the favour.
This is quite powerful because it calls attention to reciprocity.
Of course, this style does not work for everyone. If it's not your style, stick to the basic idea and describe it in your own words.

Summary

You don't have to be an excellent writer to write something good. You don't need to make the New York Times bestseller list.
We just need to know what people are looking for and give them that.
In this case, we can explain why they benefit from our link.
There are many sites that have excellent content but don't get links and that's a shame.
Every site is looking for high quality content to link to. The trick is to convince these sites that our content is what they are looking for.
Of course, some of the link requests are ignored or rejected. This is inevitable.
But using the above techniques, you will definitely get more links.

Source: neitpatel.com