Free Google Ads account audit | Weboptim
Is your campaign ineffective? Not enough customers or bidders?
Or are the results modest if too much money is spent?
Ask for our free account audit service and we'll review and comment on your current campaigns.
The audit is carried out by a Google certified professional with years of experience. Of course, we use software assistance at some points, but we believe that the evaluation of the data and the conclusions drawn should be done by a professional, not by artificial intelligence.
The audit will cover the following areas:
- Account structure
- Campaign settings
- Text of advertisements
- Use of extensions
- Quality indicators
- Appearance data, percentages
- Click through statistics
- Types of keywords, their results
- Geographical targeting
- Conversions
- Mobile optimisation
- Display campaign indicators
- Effectiveness
A when setting up an account it is important to be transparent and easy to follow, and to manage the campaigns and campaign types running in it.
A campaign settings there are a lot of little details that can slip, especially the targeting and bidding types.
A for advertising texts not only have to meet spelling and marketing requirements. There are some basic rules that do not apply to other types of copywriting, but only to Google ads. We also use figures to help us rate your ads. A extensions are part of the ad copy, and thoughtful use of them will help the campaign to be effective.
A quality indicator is very important for optimisation because it shows how relevant Google sees your keywords, ads and landing page.
A release percentages it's worth paying attention to know where you stand in relation to your competitors, how much potential exposure you are losing, for example due to limited budget or positioning.
From click-through statistics help to infer the quality of the ads, the right relationship between keywords and ads, the position, etc. keyword can be set up in several ways, which determines how widely it appears (by entering extra words before, after; close synonyms; distant synonyms, etc.) It is very important to use the right keywords to reach the right audience, and only them. Tracking the results of keywords and making the necessary adjustments are crucial steps in the optimisation process.
A geographical targeting setting it up properly doesn't seem complicated, but there are a number of little things that can go wrong. And here again it is important to evaluate the results in relation to the spatial data.
A conversion points and costs, measuring and monitoring conversions, and optimising accordingly.
A mobile advertising is important in all businesses today, and in some, even more important than the desktop look and feel. You can optimise keywords, ads, impressions, etc. in the same way.
A Display campaigns reaches a much wider audience than Search campaigns, so many people don't realise how good targeting opportunities are available. It can even be more effective than a Search campaign.
From on effectiveness has already been mentioned at almost every point, as it is worth looking at the results of keywords, ads, extensions, ad groups, campaigns, conversion points, etc., but also the effectiveness of the whole account.