Social Marketing and Search Engine Marketing - Building communities on Facebook | Weboptim

First we need to create a own profilethat we will use in our social marketing. It is very easy to register by entering your personal details at www.facebook.com. We can then create our our company page, which we also call a fan page. You can join this fan page if you want to. If you tick a personal profile and collect all your idempower, you will have a few hundred contacts at the start. We can send them the address of our company's or business's facebook page to join. At the same time, we can ask them to pass the word on to their contacts so they can join too.

But why would they join the community?

Well, because we inform, teach or just give them valuable content. If a fan joins our company page, the fact that they have joined will appear in their newsfeed and all their friends will know about it. Hopefully some of them will join our camp.

 
 
So community building, like everything else, can be done step by step.
 
Site recommendation: We have the possibility to recommend our site to others.
Like-ing: We can put a "like" button next to our articles on our website and when you click on it, you will be added to the news feed.
 
If you already have a social networking site, you should enable the possibility to join from your website. Simply link your website to your Facebook page with the help of a button.
 
Then Keep the site constantly updated with articlesto make it worth being part of the fan camp. There are also opportunities to keep the camp going with competitions and promotions.

This is related to search engine marketing in the sense that Facebook pages can also be optimised, but that's a separate topic.

Good community building!