New link building strategy - Link Baiting | Weboptim

As opposed to paid links Link building is a link building strategy in which links are spread naturally. Not only can it be content, but it must be something that attracts attention and encourages visitors to link to your website. It is therefore of paramount importance from a marketing point of view. The importance of link building has increased significantly with Google's latest algorithm update (Google Penguin 2.0).

There are different types of Link Baiting:

For information: communicate specific, important information (about us, our products, services, website) that is very useful to users. For example, when announcing admission thresholds.

It is educational: We can publish industry news, what's new - whatever we do, whatever we know. We can analyse case studies and research (in a way that is understandable to our users, prospective customers and clients): Exercises to stimulate your brain (this could also be an example of a useful application)

News: the novelty and freshness of the

Scientific: present an interesting case or experiment involving one of our products. For example, one of our partners is doing laboratory tests, which is not easy to make interesting for the everyday person. Examination of air entering the lungs of cyclists but is already attracting the interest of the lay public.

Humorous: funny story, humorous picture, bizarre story, etc. Example: Humorous link baiting

Negative: negative, scandalous things also attract attention

Tool, application: we can create a useful, free app that many people link to because they use it, find it good, recommend it. E.g: Panguin tool, which tells you how your website has been affected by the Google update (Analytics login required!)

Widget: we can also create useful applications and widgets embedded in other websites with a link to our website.

Infographic: sketched information in colour is becoming increasingly popular, as it is eye-catching, does not require much time from the reader and is quickly understood. E.g.: Infographic link baiting

Discussion starter: you can stir up debate on even the most insignificant issue. Of course, we have to be clever to get as many people involved as possible.

The list: users really like the collections of useful lists, such as "The best free video sharing sites" or, infinitely useful for tourists, "A map of London's public toilets". E.g. "London's most popular public places": Ten successful link baiting examples

Link building, whichever type you choose, is more time-consuming and creative than traditional link building. It's not enough to think of an average PR article, you need to write something that really grabs the attention of netizens. You need to create content that attracts visitors and encourages them to forward it, share it (on Twitter, Facebook, send it as an email, or link to it in text on a blog, for example).

It's true that creating unique, valuable content is time-consuming and not easy, but it's worth the effort. While a paid link or a link in a link directory only generates a link to your site, a well-done, really useful piece of content generates a lot. Moreover, by its very nature, the effect is delayed and therefore long-lasting. However, we should be careful not to be offensive if we want to be funny, and if we have a story, it should have a basis in fact.

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