LongClick!! - If you have a website you should know what it is! | Weboptim
Google is very keen to give you the best possible results when you search for something. But what counts is largely determined by how we, the users, perceive the website. If we think it's good, it can stay in a good position, if not, it's a race to the bottom ...
Measuring the user experience starts with analysing the use of the search results list.
Click-through rate
Big Brother is watching how many times a search result is clicked on (CTR), so it's worth carefully planning what those 3 lines are that appear in Google when people search for us. This is what Snippet Optimization is all about. Nowadays, we can also work with so-called "Rich Snippets", which allow us to include a photo or other eye-catching data on the search page:
For example, you can have a photo in the results list:
LongClick! Time spent on the website.
Google also keeps track of how long after clicking on a result in the results list it takes to return to the search page to see another result. Obviously, in the case of LongClick, we stayed on the website, so the result offered was good for the user. If you are back in the results list again soon (ShortClick happened), then the website has not delivered on its promise. Here, as everywhere else, the law of large numbers is at work, so we should not be afraid that if a single person quickly turns away from our website we will be ruined, but in any case it is worth paying attention to these.
Why is this important?
Of course, this is only the first step in the analysis of user satisfaction, because the analysis of website activity goes much further.
In any case, the first step starts here. The big lesson is that in the long run, only websites that can encourage users to stay or become active will be able to compete. And that includes everything : good design, good ergonomics and good content.
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