Why is site speed important? | Weboptim

Patience is the mother of roses, they say. However, even the most impatient people don't like to wait long and constantly - whether in a bank or a shopping mall. Waiting makes us angry and tense.
 
The situation is similar when loading web pages. After clicking on the link to the site they want to visit, users don't like to wait: the slower the page loads, the more likely they are to close it and look for another site.

How important is sitespeed?

The sitespeed is the 200 used by Google ranking criteria one of them, looking at both desktop and mobile devices. Faster loading can improve rankings, which in turn can lead to higher organic traffic.
 
Google therefore prefers websites whose source code is "clean" and which load quickly.

Site speed also improves the user experience!

Think of how many times we have closed a website because we had to wait too long for it to load (properly). If you want users to stay on the site and make a purchase, then 3-5 seconds we must keep the loading time.

What can cause slow loading?

There are many reasons for the long filling time. First of all, perhaps the host-needs to be looked at more closely. It's no use having a cheap service if it's not reliable and in the long run it will hurt your business rather than help it. Therefore, make sure that everything is working properly with the provider before making further inquiries.

Other slowing factors:
 

• Non-optimised images - PNG and JPEG images are most often the ones that carry extra data for some reason.
• Extension loads - sometimes a comment or social media button can cause problems.
• Incompatible browser/extension/application - flash content, for example, can cause significant slowdowns, and is not compatible with all devices (most mobile devices are not compatible at all).
• Lots of advertising - advertisements on the website (especially those that include sound) also reduce site speed.
• Extensive codes - Analytics, affiliate, conversion codes, code snippets for forms, all have an impact on speed.
• Design - be careful what template you use.
• External embedded media - such as Youtube videos or slideshows, which are valuable content but can also be slowing you down because they are on a different server.

There are many tools (free and paid) to check the speed of your website. If you find a problem, ask our webmaster for help.

In summary, site speed is also an important ranking factor in Google's eyes. However, loading time is not the only factor that matters. If the site loads faster, you can expect customer satisfaction to increase.

 
Source: searchenginejournal.com
 
 

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