Why can't I see my Adwords ad? | Weboptim
Almost every Adwords campaign management company/person has encountered this question from a client. Each time a keyword is entered, the Adwords system runs an algorithm that eventually results in the display of eligible ads.
So there are several reasons why someone might not see your ad:
1. geographical indications
For each campaign we can set geographical targeting, e.g. Hungary, Budapest, but also smaller geographical units. In this case, the advertisements are will only be displayed to people in the area. So, if you are targeting Veszprém County and you type in one of your keywords in Budapest, don't be surprised if you don't see the ad. But if you type Veszprém after the keyword, you will most likely see the ad you want.
2. ad scheduling
Many people use this setting in campaign optimisation. The idea is that you can choose whether your ad on which days, and the which part of the day be displayed. If you search for your ad in domains outside of these, you will not see it.
3. find your own ads
If you regularly click on a keyword, your ad will appear, but if you don't click on it once, Google will stop displaying it for you after a while, as it will consider that the ad is likely to be we are not interested (the system recognizes the IP address). Therefore, it will either be less frequently, or in a lower position, or not visible at all.
4. daily budget settings
If we run out of budget for a particular day, our ads will not appear for the rest of the day. If too low budget we run a campaign, the ad will not appear for all searches, as this would significantly exceed the limit.
5. ad display settings
If even ad placement (and you have a low budget), the ad will also not appear on every search, as the Adwords system tries to spread the budget evenly over the day. Another type of ad display is accelerated, will then display the ad for each keyword search, up to the daily budget. Therefore, your ad may not be visible towards the end of the day.
6. quality indicators, offers
The position of the ad is influenced by both the bidding (i.e. the maximum amount offered per click) and the quality indicator of the keyword. The quality indicator for a keyword shows how relevant Google finds the website you want to advertise for that keyword.
From low quality indicator may result in your ad not appearing often or not appearing at all. There are several ways to improve keyword quality (usually the landing page of the ad and the ad itself).
7. status of advertisements
The ads endorsement cannot appear without. Each time a modification is made, the advertisement will be re-checked. For search campaigns, the process is relatively quick, but for visual or flash ads the approval process can take longer (up to a day). It is also possible that our ad reject because of a problem with the landing page, ad text or keyword. In this case, the Adwords system will also send you an email message informing you of the rejection and the reason for the rejection, as well as the possibilities for correcting it.
8. advertisement position
The advertising position of the Position in Googleet means. In general, you will see 4 ads above the organic results, or at the bottom of the page (2-3). If the ad position is around 7-8, it may only appear on the second page.
9. account settings
Adwords at set intervals check your accounts and account settings. During the audit, campaigns are stopped and ads are paused. Such a check will last for about 2-3 days and after it is completed, the ads will automatically start running again.
10. lack of billing information
A prerequisite for displaying an ad is that you enter your billing preferences.
A to control advertising Adwords has developed the Advertisement preview and diagnostic tool software. It allows you to see if your ad will be displayed for each keyword, with the right language and geographic settings. A big advantage is that you can check whether your ad is being displayed without increasing the number of times it is displayed.
It's very important not to search your own ads too often, as this will affect their effectiveness. The consequences will be: your campaign's metrics will be worse, clicks will be more expensive, it will appear even less frequently, and your ads will be in a worse position to be seen.