Online analytics software | Weboptim

Among the bookmarks of an SEO professional, there are many tools that can simplify your work. Both free and paid tools.

Some Facebook analytics software

1. Likealyzer 
It shows how our Facebook page is working and where it could be improved.
How much does it cost? - free of charge.

Website: https://likealyzer.com/

2. FanPage Karma 
It gives you a pretty detailed analysis of Facebook pages: how often they post, what type of posts, who the most engaged fans are, etc..
But you can also use it for profile analysis on Twitter, YouTube, Google+, Instagram, Linkedin and Pinterest.
How much does it cost? - Free for 2 weeks, after that you can choose from several packages, the cheapest being €60/month.

Website: http://www.fanpagekarma.com

3. Simply Measured 
It offers several different reports. The Insights report includes Facebook Insights data, the competition analysis compares 10 fan pages with up to 250,000 followers. But you can also choose between a Fan Page Report and a Content Analysis.
How much does it cost? - The above 4 reports are free, packages start from $500 per month.

Website: https://simplymeasured.com/

4. Scoreboard Social 
You will receive a weekly email containing rankings, growth indicators, trends, content and engagement data.
We can make comparisons with competitors, industry leaders.
How much does it cost? - Starts from $14 per month and each package starts with a 30-day trial.

Website: https://www.scoreboardsocial.com/

5. Social Bakers
It can also be used for Facebook, Twitter and Youtube analysis. Reports can be generated for your own site or in comparison with competitors.
How much does it cost? - Available from $120 per month, which includes a 14-day trial period

Website: https://www.socialbakers.com/

Some SEO analysis software

1. SeoSiteCheckup 
It analyses the search engine optimisation of your website based on 45 unique indicators and 6 categories.
It looks at the following 6 categories: common SEO settings, speed, server and security, mobile usability, social media, advanced SEO)
How much does it cost? - Free of charge

Website: https://seositecheckup.com/

2. WooRank
Provides an instant website overview.
On-page and off-page SEO analysis is also possible, e.g. meta data, links, XML sitemap, keyword density, etc. It examines the mobile version of the site, usability, technologies (e.g. sitespeed). Without a premium account, we can only produce a limited number of reports.
How much does it cost? - There is a 7-day free trial, with additional plans starting at $49/month

Website: https://www.woorank.com/

3. Site Auditor
9 different sections to be tested: visibility (robots.txt, http status codes), meta data (settings, duplication), content (title, links, words), links (link text, broken links), images (size, name, image alt), semantics (h1, h2, h3, schema.org), desktop speed, mobile speed, crawl comparison (different times)
How much does it cost? - There is a 30-day trial period, after which the cheapest plan is $99/month

Website: https://raventools.com/site-auditor/

4. Site Analyzer
Free SEO analysis tool that analyses your website based on 5 different criteria.
Visibility - basic data, URL, server settings
Design - HTML, CSS, meta data
Text - text to image ratio, headings, keyword density
Multimedia - images, Flash, frames, icons
Network - internal links, indexing, social networks
How much does it cost? - the starter package is $39/month and the maximum is $499/month

Website: https://www.site-analyzer.com/

5. Seomator 
Great SEO analysis tool.
The analysis can be divided into 4 areas: content, site structure, structured data, mapping.
Choose from 13 different on-page and off-page SEO reports.
How much does it cost? - the smallest package is available from just $19 per month, which includes a 7-day trial. But if you only want to review 1 project and 100 sub-sites, you can do it for as little as $5 one-time fee.

Website: https://seomator.com/

Some website analysis software

1. Similarweb 
There is a wealth of useful information to be found. Traffic estimates for the site include the average number of visitors per month. But we can also find out the traffic shares by channel, as well as the proportion of organic and paid traffic.
How much does it cost? - some data is available free of charge, but if you want the full analysis you will need a premium package, which requires a bespoke quote.

Website: https://www.similarweb.com

2. Open Site Explorer 
A tool from Moz (a leading SEO consultancy). It primarily examines the link network of competitors. It can also be useful for finding potential link locations and detecting harmful links.
How much does it cost? - After a 30-day trial period, there are 4 plans to choose from, the cheapest is $99 per month and the most expensive is $599 per month. However, for this price you can have 100 websites tested.

Website: https://moz.com/researchtools/ose/

3. Alexa
Alexa is a website ranking and competitor analysis service recently acquired by Amazon. It also provides global and country rankings of the site. It also shows the distribution of visitors by country, as well as estimated daily page views, bounce rate and time spent on site. Similar to the services provided by Similarweb.
How much does it cost? - If you want to use it for website analysis, you should choose the Website Analysis Tools plan, which costs $79/month. If we're interested in SEO and competitors, we have Essentials plans for $99 and Advanced plans for $149.

Website: https://www.alexa.com/

4. Nibbler  
Nibbler is a free online tool that looks at key areas such as reach, SEO, social media, marketing and technology.
How much does it cost? - Free to use, but only for 3 reports. The pro version starts at $60/month, depending on how many websites you want to scan.

Website: http://nibbler.silktide.com/

5. Semrush 
A complete solution for monitoring your website.
You can choose from separate Site Audit, On Page SEO Checker, Social Media Tracker/Poster, Brand Monitoring, Backlink Audit and Content Analyze reports.
Easy to use, supports Google and Bing searches.
How much does it cost? - The smallest package is $99 per month and for this price you can watch 5 projects. For those who want more, you can go for the $200/month Guru (50 projects) and $400/month Business (200 projects) plans.

Website: https://www.semrush.com

Search engine optimisation is constantly changing, there is no stopping it. Fortunately, most of this software provides the online support you need, but you still need to keep up.

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