Google Medic update
Google's latest algorithm update, Google Medic Update, was launched in August 2018. Contrary to the name, this update did not only affect medical sites, but it was undoubtedly the medical sites that were most affected. Many medical, ...
Google Adsense optimisation tips
Google Adsense is a product of Google that allows website owners to rent out their website space to advertisers (image, text, video, interactive content) to earn money. These ads are managed, sorted and maintained by Google. Adsense ...
Overlooked site speed factors that affect Google rankings
Site speed is important for SEO. That's what all junior SEO experts say. But how and why does page load time matter? Faster website = higher organic traffic Google has made significant algorithm changes in the last ...
Google Knowledge Panel
When you search for a business in Google, a box appears on the right-hand side of the search results, with information related to the search topic. This is called the knowledge panel and plays an important role in helping customers discover your business. We ...
10 companies fined by Google
If you've ever considered trying black hat SEO techniques to manipulate your search rankings, here are 10 cases to consider. Whether it's cloaking (showing different content to users and different content to search bots), unnatural paid links, ...
Google rankings are getting worse - 10 things you can do
Nobody likes a drop, whether it's important keyword rankings or a single secondary keyword. While fluctuations are inevitable, especially with Google's ever-changing algorithm updates, it's never a good thing when rankings start to go in the wrong direction. A ...
Measuring traffic from Google Places in Google Analytics
Google integrates local data wherever possible. Google Local Search has been around for a long time and products like Google Tags and Google Boost provide a service to increase visibility, not for free of course. Of course we want to know ...
How can we get links that comply with Google's guidelines?
If you've ever been a victim of Google Penalty, you know how 'painful' it is to identify the problem and then get back up again. And if we haven't been punished before, we're scared of the punishment. But how can we avoid being punished while at every corner ...
Google Pop-Up penalty
Google announced in August 2016 that it would start devaluing the rankings of sites that distract users with pop-up windows or interstitial ads. Interstitial ads are ads that pop up not only after the page has loaded, but while the page is ...
Is Google eclipsing mobile organic search?
The click-through rate of a website depends largely on its position in the search results. But to what extent are local businesses at risk from Google's actions to push organic results further and further back on their mobile screens, favouring paid ads, ...