SEO checklist for website relocation
Few things can ruin a brand's performance in search results as much as a poorly executed website migration. Changing the domain name or implementing HTTPS can be a great business move, but if you don't consider how people react to that move ...
8 SEO trends that will dominate in 2018
It looks like 2018 will be an exciting year from an SEO perspective. Let's see what next year brings! SEO is a complex science due to Google's 200+ factor algorithm. The biggest challenge is that the rules of the game are constantly changing. ...
Online analytical software
Among the bookmarks of an SEO professional, there are many tools that can simplify your work. Both free and paid tools. Some Facebook analytics software 1. Likealyzer It shows you how your Facebook page is performing and where it could be improved.
AMP - Accelerated Mobile Pages
Last year, Google introduced an open source framework that promises instant loading of web pages on mobile devices. The project was launched in February 2016, but was met with a lot of scepticism due to the limited ad tags and the open source protocol - which ...
Improved e-commerce measurement
What is enhanced e-commerce measurement? A few years ago, Google introduced the enhanced e-commerce measurement (ec.js). An "add-on" to Universal Analytics, it tracks ecommerce data that was never previously available to Google Analytics users. ...
Strategic SEO issues before website redesign
Which SEO areas should you definitely address before deciding on a website brief? A client wants us to improve their organic rankings. After a long technical audit, market analysis and conversion channel analysis, the following options are available: redesign ...
A guide to search engine optimisation for e-commerce websites
There's no question that everyone wants to get ahead of their competitors on Google's results page. But what if you don't know the SEO tricks to get ahead? If we miss out on clicks, we miss out on sales. Whether it's a new website or an existing ...
Retargeting - 33 unbeatable techniques
What is retargeting and why should you do it? Let's take an example: a user leaves a website without converting. We add a cookie to their browser during the visit or capture their email address so that they can then be served with qualified, text-based ads ...
Online trends in 2016
The world of online marketing is constantly changing. Every year, new hardware, software, methods and user habits dominate, and companies either use them or they don't. 2016 looks to be a good year for online marketing. Let's look at what the trends will be: 1.
Link building methods
It's no secret that Google uses more than 200 factors when displaying the most relevant pages to users' searches. Even with so many factors influencing rankings, SEO experts agree that links are one of the most powerful indicators of ...