Everything you need to know about the removal of Adwords ads on the right
In February, Google officially updated its search ad display policy: the ads on the right-hand side of the page will be removed, and above the organic results, 4 ads will be displayed instead of 3. This change raises many questions... Final ...
Why can't I see my Adwords ad?
Almost every Adwords campaign management company/person has encountered this question from a client. Each time a keyword is entered, the Adwords system runs an algorithm that eventually results in the display of eligible ads. So the fact that someone doesn't see your ad ...
Adwords Text Ad Parts
Google Adwords search ads for specific search terms appear above, to the right of, or at the bottom of organic results. In addition to the traditional 3-line ads, Adwords has also introduced a number of new extensions to give you more information about ...
Youtube Ads - Search engine optimization - Google Adwords and Youtube video marketing
Advertisement on YouTube The Google-owned YouTube video sharing portal is one of the most visited sites on the internet. According to the latest statistics, 3 billion videos were viewed every day in 2011, a figure that, combined with an average of 48 hours of video uploaded every minute, ...
The primary reason why paid advertising (search, display, social) often fails
Investing money in a paid advertising campaign that is doomed to die is not the best strategy. Time and time again, companies starting out in advertising don't see success for the same reason: they don't know their audience. No trust, no recognition, so the cost per click ...
How and how does Google Adwords not affect organic search results?
It is generally assumed that PPC can have an impact on organic results. But what exactly is this effect and how does it work? The rule is this: paid ads have no direct impact on organic results. Many of you are probably familiar with the following ...
Price extensions in Google Adwords
Price extensions are displayed below the ad, on mobile and tablet, in carousel format. Users can scroll left and right to see the prices of different products or services and click to go to the relevant product page. How to set this up? Although ...
Free Online Adwords Audit
Find out how your Google Adwords account is performing in 2 minutes! Our Adwords audit. What are the most expensive keywords and is it worth ...
10 Adwords reports everyone should know
PPC data is often overlooked when analysing data. But Adwords Report Builder has made data visualisation easier than ever. In addition to basic reports, it also gives you the ability to create custom graphs and charts, which can be very useful for PPC analysts. Below are the 10 most useful graphs from it. 1. ...
How to conduct an Adwords account audit?
No PPC account is perfect. But that probably surprises no one. Here's the truth: no matter how hard you work to build and optimise your account, there's always something you're missing. That's why it's important that even if ...