The benefits of Google AdWords
Google AdWords is a companion in the lives of businesses that has earned this title with its many advantages. It's an advertising system that helps its users to implement the most effective advertising campaign. If your company website is visible to Google, ...
Google Adwords Training and Adwords Course
small group or individual training in a personalised way from the basics to the professional level You will be able to manage your Adwords campaign on your own You will not spend unnecessary money You will understand Google's logic I provide AdWords training for companies and individuals. The topics of the search engine marketing training will be ...
Is Google eclipsing mobile organic search?
The click-through rate of a website depends largely on its position in the search results. But to what extent are local businesses at risk from Google's actions to push organic results further and further back on their mobile screens, favouring paid ads, ...
Types of Google search results
Long gone are the days when all Google results looked the same. Now you can see different shapes and sizes, the difference is caused by using different factors... Search results can be classified into 5 main types (each with subtypes): ...
Project process
The complexity and interconnectedness of online marketing elements requires that they are treated as a whole. The elements are interdependent, yet closely related. The first step in the process is to assess the market space in which you will be present. Google ...
Weboptim.hu - Online marketing and search engine marketing blog
Google Adsense optimisation tips Google Adsense is all about allowing website owners to rent out their website space to display ads to earn money. But how can we as website owners optimise these ads? Read our article to find out! Read more > Risky link building Link building is often not easy ...
Search Engine Marketing SEO, and Internet Marketing Dictionary
On this page you can search for the most important terms within our site. Click on each link to find the content available on our website for that topic. It's a bit like a sitemap, but it's not. It's more like a little dictionary. ...
10 companies fined by Google
If you've ever considered trying black hat SEO techniques to manipulate your search rankings, here are 10 cases to consider. Whether it's cloaking (showing different content to users and different content to search bots), unnatural paid links, ...
AMP - Accelerated Mobile Pages
Last year, Google introduced an open source framework that promises instant loading of web pages on mobile devices. The project was launched in February 2016, but was met with a lot of scepticism due to the limited ad tags and the open source protocol - which ...
Does the engagement rate increase organic rankings?
The organic click-through rate is an extremely important indicator. True, it is not a direct ranking factor, but it is part of Google's algorithm and has an indirect impact on rankings. A high click-through rate is essential, but positive website engagement is even more critical. What value is there in ...