Does the engagement rate increase organic rankings?
The organic click-through rate is an extremely important indicator. True, it is not a direct ranking factor, but it is part of Google's algorithm and has an indirect impact on rankings. A high click-through rate is essential, but positive website engagement is even more critical. What value is there in ...
10 Adwords reports everyone should know
PPC data is often overlooked when analysing data. But Adwords Report Builder has made data visualisation easier than ever. In addition to basic reports, it also gives you the ability to create custom graphs and charts, which can be very useful for PPC analysts. Below are the 10 most useful graphs from it. 1. ...
Types of Google search results
Long gone are the days when all Google results looked the same. Now you can see different shapes and sizes, the difference is caused by using different factors... Search results can be classified into 5 main types (each with subtypes): ...
116 SEO myth
Everyone is probably familiar with some search engine optimisation myths. Over the last 10 years, the number of them has grown enormously, causing confusion among programmers, webmasters, designers, entrepreneurs and digital marketing experts. Domain-related myths 1.
Everything you need to know about the removal of Adwords ads on the right
In February, Google officially updated its search ad display policy: the ads on the right-hand side of the page will be removed, and above the organic results, 4 ads will be displayed instead of 3. This change raises many questions... Final ...
Retargeting - 33 unbeatable techniques
What is retargeting and why should you do it? Let's take an example: a user leaves a website without converting. We add a cookie to their browser during the visit or capture their email address so that they can then be served with qualified, text-based ads ...
How to conduct an Adwords account audit?
No PPC account is perfect. But that probably surprises no one. Here's the truth: no matter how hard you work to build and optimise your account, there's always something you're missing. That's why it's important that even if ...
Google Tag Assistant guide
Google Tag Assistant is a Chrome extension that identifies and examines Google tags on a website. Among others, Google Analytics, Google Tag Manager, Adwords Conversion Tracking, Remarketing, Floodlight, etc... But what is it good for? More ...
Email-based targeting in Adwords
Google Adwords offers a new way for advertisers to create a unique target audience based on an email list. This is the first time Adwords has allowed ad targeting based on data owned by the customer. By using email addresses to ...
Adwords Text Ad Parts
Google Adwords search ads for specific search terms appear above, to the right of, or at the bottom of organic results. In addition to the traditional 3-line ads, Adwords has also introduced a number of new extensions to give you more information about ...