On page SEO: 8 principles for success
On page SEO is no longer a list of things to tick off. It has become more complex than ever before. A lot of time could be spent on on-page optimization. Instead, we're going to walk you through 8 principles behind the tactical work that ...
Strategic SEO issues before website redesign
Which SEO areas should you definitely address before deciding on a website brief? A client wants us to improve their organic rankings. After a long technical audit, market analysis and conversion channel analysis, the following options are available: redesign ...
Is the wrong subpage ranking in Google? 6 common reasons and 5 solutions
Often, the subpage that we are trying to get to the top of Google search - the one that users find relevant and useful - is not the subpage that the search engine ranks first. When this happens, it can be frustrating to determine the cause. When ...
Why are infographics important?
As the internet has been used by millions of people to gather information, it has become increasingly challenging for businesses to communicate with people through their content. Creating eye-catching and easy-to-understand content is no easy task. You have to dig deeper into the subject, ...
5 mistakes small businesses often make when building an online presence
Every small business needs to know how to develop a consistent online presence. 54% of small businesses already have a website, but this is not enough to have an effective presence in the online world to reach potential customers. Small business owners often feel lost ...
After how long does SEO start to work?
The answer is not simple because the question is misleading. New SEO vs. old SEO Once upon a time, the strategy was to identify the keywords that were most relevant to your business, had the most traffic, and not a lot of competition. ...
SEO tips for large e-commerce websites
Search engine optimisation certainly differs depending on where and in what industry you work, and e-commerce is no exception. What to look out for on large sites? The most important things to do when working with an e-commerce site are.
Tripadvisor as a marketing tool
Tripadvisor is one of the largest travel portals in the world. With millions of visitors and new reviews/opinions every month. How does Tripadvisor's popularity ranking work? It compares e.g. hotels, accommodation, restaurants in a given area according to several criteria.
Does the engagement rate increase organic rankings?
The organic click-through rate is an extremely important indicator. True, it is not a direct ranking factor, but it is part of Google's algorithm and has an indirect impact on rankings. A high click-through rate is essential, but positive website engagement is even more critical. What value is there in ...
How to create a product page that converts?
Many e-commerce businesses think that product pages are all about high-resolution images and detailed descriptions. Yet an effective e-commerce product page grabs the attention of the audience and compels them, so to speak, to convert into paying customers. What elements are important on product pages? A ...