SEO tips for increasing website traffic
The beauty of SEO is that instead of bombarding people with pushy marketing messages who don't want to hear what we have to say, we can take the process back to the beginning to find out exactly what users are looking for, then create the right content for them before they even ...
Strategic SEO issues before website redesign
Which SEO areas should you definitely address before deciding on a website brief? A client wants us to improve their organic rankings. After a long technical audit, market analysis and conversion channel analysis, the following options are available: redesign ...
Dwell time: the most important indicator that many people do not use
Dwell time is one of the most important site indicators, but unfortunately it is often misunderstood. Many marketers place too much hope in the "time on page" metric, but this metric can be unreliable and misleading. What is dwell time? Dwell ...
Google Pop-Up penalty
Google announced in August 2016 that it would start devaluing the rankings of sites that distract users with pop-up windows or interstitial ads. Interstitial ads are ads that pop up not only after the page has loaded, but while the page is ...
After how long does SEO start to work?
The answer is not simple because the question is misleading. New SEO vs. old SEO Once upon a time, the strategy was to identify the keywords that were most relevant to your business, had the most traffic, and not a lot of competition. ...
Is Google eclipsing mobile organic search?
The click-through rate of a website depends largely on its position in the search results. But to what extent are local businesses at risk from Google's actions to push organic results further and further back on their mobile screens, favouring paid ads, ...
Where and how do top startups get their links?
Companies have many things to worry about... how much cash flow will they have? Will employees be paid? Will they meet their quarterly targets? Why is the website/mobile app slow? Startups need to take care of marketing Regardless of whether a startup is doing ...
116 SEO myth
Everyone is probably familiar with some search engine optimisation myths. Over the last 10 years, the number of them has grown enormously, causing confusion among programmers, webmasters, designers, entrepreneurs and digital marketing experts. Domain-related myths 1.
Retargeting - 33 unbeatable techniques
What is retargeting and why should you do it? Let's take an example: a user leaves a website without converting. We add a cookie to their browser during the visit or capture their email address so that they can then be served with qualified, text-based ads ...
Online trends in 2016
The world of online marketing is constantly changing. Every year, new hardware, software, methods and user habits dominate, and companies either use them or they don't. 2016 looks to be a good year for online marketing. Let's look at what the trends will be: 1.