Is Google eclipsing mobile organic search?
The click-through rate of a website depends largely on its position in the search results. But to what extent are local businesses at risk from Google's actions to push organic results further and further back on their mobile screens, favouring paid ads, ...
Tripadvisor as a marketing tool
Tripadvisor is one of the largest travel portals in the world. With millions of visitors and new reviews/opinions every month. How does Tripadvisor's popularity ranking work? It compares e.g. hotels, accommodation, restaurants in a given area according to several criteria.
Where and how do top startups get their links?
Companies have many things to worry about... how much cash flow will they have? Will employees be paid? Will they meet their quarterly targets? Why is the website/mobile app slow? Startups need to take care of marketing Regardless of whether a startup is doing ...
How to create a product page that converts?
Many e-commerce businesses think that product pages are all about high-resolution images and detailed descriptions. Yet an effective e-commerce product page grabs the attention of the audience and compels them, so to speak, to convert into paying customers. What elements are important on product pages? A ...
5 big SEO lies
In 2016, we face more and more SEO risks. It's easy to lose rankings if algorithm changes mean that a strategy that was once good suddenly becomes unusable. Or worst of all, our competitors can overtake us with trillions of link connections. Every week we hear SEO ...
Types of Google search results
Long gone are the days when all Google results looked the same. Now you can see different shapes and sizes, the difference is caused by using different factors... Search results can be classified into 5 main types (each with subtypes): ...
116 SEO myth
Everyone is probably familiar with some search engine optimisation myths. Over the last 10 years, the number of them has grown enormously, causing confusion among programmers, webmasters, designers, entrepreneurs and digital marketing experts. Domain-related myths 1.
5 ways to improve your Google Places ranking
Google searches often return results with maps. Two or three of these appear above the organic results, while the others are marked on the map. These may appear primarily if the name of the city is added to the name of the product/service you are looking for, for example, air conditioning budapest. Here you can find the same ...
Online trends in 2016
The world of online marketing is constantly changing. Every year, new hardware, software, methods and user habits dominate, and companies either use them or they don't. 2016 looks to be a good year for online marketing. Let's look at what the trends will be: 1.
Will the SEO solutions used in 2015 be effective in 2016?
The world of search engine optimisation is changing, with something new emerging every month that changes our practices and forces us to reassess our priorities. While the solutions that work in 2010 are very different from today, we think it's good to ...