Tips to increase organic click-through

Can we double organic traffic with current rankings? Yes! It's easier than you think. The primary goal of search engine optimization is not to achieve better rankings, but rather to increase the number of visitors and sales. When you type a keyword into a search engine, Google considers which ...


10 SEO myths

There have always been and always will be people who think they are good at search engine optimization because they have a friend/relative who works in the marketing world. Most of them think that SEO is just an urban legend. What are the most common misconceptions about SEO? ...


IQfactory

The cooperation between Weboptim Ltd. and IQfactory started in the autumn of 2014: the optimization of the IQfactory.hu website to improve its search engine rankings. IQfactory is a company based in the UK and its services have been available in Hungarian since 2012. The company's main profile is university and college ...


Google Update - Small

Google has so far introduced 4 major algorithm updates: the Panda, Penguin, Hummingbird and Pigeon. In addition to these there have of course been minor updates, but they have had little or no impact on organic search results. Today there are more than ...


The future of link building

Each link is a vote for the website. These links play an important role in organic search traffic, as they can significantly increase the traffic to a website. Google determines the quality and value of a link based on a number of factors. ...


Fire investigation

The English word 'brand' means a brand or brand name. It includes our logo, our company slogan and everything that people associate with the product/service. It places the brand in the marketplace, among other competitors. Building a brand is a long and time-consuming process, who ...


Facts and misconceptions about negative SEO

The main purpose of introducing the Google Penguin algorithm was to filter out unnatural link profiles. However, it also allowed website owners to deliberately weaken competitor websites. There are several methods that malicious users can use, but the most common is to manipulate link relationships: links ...


Project process

The complexity and interconnectedness of online marketing elements requires that they are treated as a whole. The elements are interdependent, yet closely related. The first step in the process is to assess the market space in which you will be present. Google ...


Analysis of competitiveness

One of the most important parts of the search engine optimisation process is competitor analysis. It can help you identify key objectives and develop a comprehensive, effective strategy. The process can be divided into 4 main parts.


Services

Internet marketing is an effective way to take business success to a new level, but we can only be successful if people find what they are looking for, but to do that, it is essential that they know we are present in the online space. Today, there are several sites ...