Placement verification software
Anyone who knows the basics of search engine optimization knows that keywords are a fundamental part of SEO. When people search, they use words or phrases. And these words link users to websites. Why do we need to check rankings? The ...
Google rankings are getting worse - 10 things you can do
Nobody likes a drop, whether it's important keyword rankings or a single secondary keyword. While fluctuations are inevitable, especially with Google's ever-changing algorithm updates, it's never a good thing when rankings start to go in the wrong direction. A ...
Is the wrong subpage ranking in Google? 6 common reasons and 5 solutions
Often, the subpage that we are trying to get to the top of Google search - the one that users find relevant and useful - is not the subpage that the search engine ranks first. When this happens, it can be frustrating to determine the cause. When ...
Why are infographics important?
As the internet has been used by millions of people to gather information, it has become increasingly challenging for businesses to communicate with people through their content. Creating eye-catching and easy-to-understand content is no easy task. You have to dig deeper into the subject, ...
5 mistakes small businesses often make when building an online presence
Every small business needs to know how to develop a consistent online presence. 54% of small businesses already have a website, but this is not enough to have an effective presence in the online world to reach potential customers. Small business owners often feel lost ...
Where and how do top startups get their links?
Companies have many things to worry about... how much cash flow will they have? Will employees be paid? Will they meet their quarterly targets? Why is the website/mobile app slow? Startups need to take care of marketing Regardless of whether a startup is doing ...
Does the engagement rate increase organic rankings?
The organic click-through rate is an extremely important indicator. True, it is not a direct ranking factor, but it is part of Google's algorithm and has an indirect impact on rankings. A high click-through rate is essential, but positive website engagement is even more critical. What value is there in ...
How to create a product page that converts?
Many e-commerce businesses think that product pages are all about high-resolution images and detailed descriptions. Yet an effective e-commerce product page grabs the attention of the audience and compels them, so to speak, to convert into paying customers. What elements are important on product pages? A ...
Types of Google search results
Long gone are the days when all Google results looked the same. Now you can see different shapes and sizes, the difference is caused by using different factors... Search results can be classified into 5 main types (each with subtypes): ...
Online trends in 2016
The world of online marketing is constantly changing. Every year, new hardware, software, methods and user habits dominate, and companies either use them or they don't. 2016 looks to be a good year for online marketing. Let's look at what the trends will be: 1.