Dwell time: the most important indicator that many people do not use
Dwell time is one of the most important site indicators, but unfortunately it is often misunderstood. Many marketers place too much hope in the "time on page" metric, but this metric can be unreliable and misleading. What is dwell time? Dwell ...
Is the wrong subpage ranking in Google? 6 common reasons and 5 solutions
Often, the subpage that we are trying to get to the top of Google search - the one that users find relevant and useful - is not the subpage that the search engine ranks first. When this happens, it can be frustrating to determine the cause. When ...
Why are infographics important?
As the internet has been used by millions of people to gather information, it has become increasingly challenging for businesses to communicate with people through their content. Creating eye-catching and easy-to-understand content is no easy task. You have to dig deeper into the subject, ...
5 mistakes small businesses often make when building an online presence
Every small business needs to know how to develop a consistent online presence. 54% of small businesses already have a website, but this is not enough to have an effective presence in the online world to reach potential customers. Small business owners often feel lost ...
Google Pop-Up penalty
Google announced in August 2016 that it would start devaluing the rankings of sites that distract users with pop-up windows or interstitial ads. Interstitial ads are ads that pop up not only after the page has loaded, but while the page is ...
A guide to professional guest blogging
Guest blogging has been an integral part of SEO from the very beginning. It's a great way to take advantage of the limitless possibilities the internet offers and all you have to do is use it properly. Of course, there are advertising and other more sophisticated SEO techniques, but guest blogging ...
After how long does SEO start to work?
The answer is not simple because the question is misleading. New SEO vs. old SEO Once upon a time, the strategy was to identify the keywords that were most relevant to your business, had the most traffic, and not a lot of competition. ...
SEO tips for large e-commerce websites
Search engine optimisation certainly differs depending on where and in what industry you work, and e-commerce is no exception. What to look out for on large sites? The most important things to do when working with an e-commerce site are.
7 critical SEO mistakes for e-commerce websites
Online merchants often think that they can just list hundreds or thousands of products on their e-commerce site and the search traffic will already increase. But this is far from the reality. The sad fact is that e-commerce sites are much harder to optimise, ...
A guide to search engine optimisation for e-commerce websites
There's no question that everyone wants to get ahead of their competitors on Google's results page. But what if you don't know the SEO tricks to get ahead? If we miss out on clicks, we miss out on sales. Whether it's a new website or an existing ...