Google Possum & Penguin 4.0
In September, there were several changes to Google's algorithm. Firstly, around the first of September, the Possum update was released and the results showed that both organic searches and local searches changed significantly. Second, Google officially announced the Penguin ...
Strange link building myths
The rules of link building were not always written in black and white, so if you did it wrong the result could be frustrating. But what's the point of link building rules if they don't actually work? We present 8 common link building myths.
Where and how do top startups get their links?
Companies have many things to worry about... how much cash flow will they have? Will employees be paid? Will they meet their quarterly targets? Why is the website/mobile app slow? Startups need to take care of marketing Regardless of whether a startup is doing ...
Does the engagement rate increase organic rankings?
The organic click-through rate is an extremely important indicator. True, it is not a direct ranking factor, but it is part of Google's algorithm and has an indirect impact on rankings. A high click-through rate is essential, but positive website engagement is even more critical. What value is there in ...
How to create a product page that converts?
Many e-commerce businesses think that product pages are all about high-resolution images and detailed descriptions. Yet an effective e-commerce product page grabs the attention of the audience and compels them, so to speak, to convert into paying customers. What elements are important on product pages? A ...
5 big SEO lies
In 2016, we face more and more SEO risks. It's easy to lose rankings if algorithm changes mean that a strategy that was once good suddenly becomes unusable. Or worst of all, our competitors can overtake us with trillions of link connections. Every week we hear SEO ...
Types of Google search results
Long gone are the days when all Google results looked the same. Now you can see different shapes and sizes, the difference is caused by using different factors... Search results can be classified into 5 main types (each with subtypes): ...
116 SEO myth
Everyone is probably familiar with some search engine optimisation myths. Over the last 10 years, the number of them has grown enormously, causing confusion among programmers, webmasters, designers, entrepreneurs and digital marketing experts. Domain-related myths 1.
Online trends in 2016
The world of online marketing is constantly changing. Every year, new hardware, software, methods and user habits dominate, and companies either use them or they don't. 2016 looks to be a good year for online marketing. Let's look at what the trends will be: 1.
Will the SEO solutions used in 2015 be effective in 2016?
The world of search engine optimisation is changing, with something new emerging every month that changes our practices and forces us to reassess our priorities. While the solutions that work in 2010 are very different from today, we think it's good to ...