Strategic SEO issues before website redesign
Which SEO areas should you definitely address before deciding on a website brief? A client wants us to improve their organic rankings. After a long technical audit, market analysis and conversion channel analysis, the following options are available: redesign ...
Why are infographics important?
As the internet has been used by millions of people to gather information, it has become increasingly challenging for businesses to communicate with people through their content. Creating eye-catching and easy-to-understand content is no easy task. You have to dig deeper into the subject, ...
How can we get links that comply with Google's guidelines?
If you've ever been a victim of Google Penalty, you know how 'painful' it is to identify the problem and then get back up again. And if we haven't been punished before, we're scared of the punishment. But how can we avoid being punished while at every corner ...
After how long does SEO start to work?
The answer is not simple because the question is misleading. New SEO vs. old SEO Once upon a time, the strategy was to identify the keywords that were most relevant to your business, had the most traffic, and not a lot of competition. ...
How to create a product page that converts?
Many e-commerce businesses think that product pages are all about high-resolution images and detailed descriptions. Yet an effective e-commerce product page grabs the attention of the audience and compels them, so to speak, to convert into paying customers. What elements are important on product pages? A ...
Adwords exclusion words use
Our Google Adwords search ads will appear for the keywords that we have specified for the campaign or ad group. In addition to the regular keywords, we also have the option to include exclusion words, i.e. words that we don't want to appear for. You need to think carefully here ...
10 SEO myths
There have always been and always will be people who think they are good at search engine optimization because they have a friend/relative who works in the marketing world. Most of them think that SEO is just an urban legend. What are the most common misconceptions about SEO? ...
Facebook ad management
What is a Facebook ad... Although it's relatively easy for a layperson to create an ad on Facebook, it's worth seeking expert help to get the maximum return on your investment. There are 2 main types of ads: in-feed ads and ...
Link building methods
It's no secret that Google uses more than 200 factors when displaying the most relevant pages to users' searches. Even with so many factors influencing rankings, SEO experts agree that links are one of the most powerful indicators of ...
Misconceptions about content marketing
The term 'content marketing' has become almost as important as SEO in the world of digital marketing. But why do so many people care so much about content marketing - because ROI (Return on Investment) is the value of paid search ...