SEO Search Engine Marketing Course | Weboptim
Our company offers SEO training for company managers and marketers if there are enough applicants.
The course covers the entire internet marketing process, from domain registration to website analysis.
Search engine optimisation course timetable
The course 6 hours a day for 3 days and is about:
- How to get visitors on the Web.
- Options: paid and unpaid options
- Choosing the right domain and its importance
- Competitor analysis, or how others are doing it.
- Choosing the right keywords.
- Should we optimise for strong vs. light keywords?
- Using the Keyword Tool and the accuracy of your data
- The keyword test. The final keyword list.
- Search engine marketing course focuses on optimisation
- What Google takes into account for ranking
- ON site and Off site factors, link building
- How Google indexing is done
- What is Google Pagerank and how to increase it
- Google Dance and Datacenters
- Choosing a domain name
- Role of subdomains
- Site size
- Speed of loading
- Flash and HTML code optimisation
- Why is Index the most important site?
- Talking URLs
- METHODS, TITLE, DESC, ALT and content
- How to write a good Title and DEscription?
- Link building
- External - internal links
- Linkfarms
- How to link.
- Banner links and text links
- Good link text
- Prohibited devices:
- Cached text, spamming, cloaking, dorway sites
- Google penalties and actions if it happens
- Utilities
- Testing placements
- Link investigation
- HTML parsers
- Keyword voters
- SEO tool-ok
- Google webmaster tool:
- Broken links, inaccessible pages, SEO parameters query
- Google Analytics
- Why they don't buy
- Where visitors come from and what they do
- What they read on which subpage
- Regional screenings
- Advertising programmes
- Google Adsense program
- Google Adwords and ad optimisation.
- Other advertising programs. Yahoo, Etarget, CTNetwork
- Google Places
- Google Maps
- Youtube optimisation
- The search engine marketing course covers community marketing the role and potential of