Youtube Ads - Search engine optimization - Google Adwords and Youtube video marketing | Weboptim

Advertisement on YouTube video sharing

YouTube, the video sharing portal owned by Google one of the most visited sites on the internet. According to the latest statistics, 3 billion videos will be viewed every day in 2011, and this number is growing rapidly with an average of 48 hours of video uploaded every minute.

It is no coincidence that YouTube platforms offer unrivalled advertising and revenue opportunities. Recognising this, Google has made it possible for Anyone can become an advertiser through Adwords. To get your or your company's services and products to the masses of YouTube users, there are many ways to do this.

A Google Adwords a click-based payment and auction model which helps to manage campaigns cost-effectively: the more clicks an ad gets, the lower the amount spent on each click. To do this, the ad must be displayed in the right context, i.e. it must be relevant to the browsing user.

For YouTube, you can automatic and selected placementson both. In the former case, the ad will only appear, based on the context, on pages to which it is related in terms of content. Selected placement means that the advertiser can choose which pages or categories they want their ad to be seen on, and with the Display Network they can also deliver it to partner sites. If the target audience is regular registered users of YouTube, demographic targeting allows you to select the gender and age of the targeted users. Further accuracy can be increased by Partner monitoring and Video destination use of services.

YouTube offers both the possibility to placement within, around and next to videosHowever, if you have your own video content, you can also promote this content to a wide audience, similar to television broadcasting. A TrueView service allows you to pay only if your ad reaches the right people: viewing is then at the user's discretion and only counts as a successful click after a certain length of video, so the bounce rate is not charged to the campaign. In the age of social media, YouTube offers a unique opportunity to, for example, promote the recently increasingly popular virus marketing campaigns also to conduct.