About App Store optimisation | Weboptim
Today, there are tens/hundreds of applications for almost everything. Think of how many different apps there are just for waking up or listening to music. In terms of total applications, we have exceeded 2 million.
Many people think that the hardest thing about mobile apps is the app itself. But it's not, the real challenge is to beat the competition.
Developers often lack the knowledge to optimise. For them, the A programme called ASO.
What is ASO?
The ASO is a optimisation process for mobile applications, which helps you rank higher in app store search results. The better the ranking, the more potential customers will come across the app. The main goal is to increase the number of downloads.
How does it work?
The programme will map the target audience, including keywords, through which users search for applications similar to ours.
To use the tool, all you need to do is enter the URL of your own application and the URL of competing programs. The software will analyse the meta data and suggest the most important keywords used by competitors. It also shows how much searched the keyword is for the apps.
Besides the keyword, the other important factor is application title. The strongest search traffic is likely to come from the keyword in the title, which makes it easier for users to find us. However, you should not change the title during the optimisation process, as this will only confuse people.
Secondary ranking factors include number of downloads and the Reviews, feedback.
What mistakes or disadvantages can occur?
Frequent error, that developers do not do keyword research, so they optimise for words that are either irrelevant or have low search rates.
A big downsidethat Google and Apple are reluctant to share search data, so the program has to rely on third-party information. Some sources used are AppStoreHQ, Google Trends, AppESP.
Tips
- title - a keyword in the title can affect the ranking by up to 10%.
- keyword - monitor, both for our own application and for our competitors.
- number of downloads - reinforce the brand, awareness with descriptions, images.
- opinions and opinions - engage with customers within the app, giving them the opportunity to talk to us.
AOS is currently only supported by Android and iOS, but as they are the two largest and most widely used software, this is sufficient for the moment.