Weboptim - Search engine marketing, Internet marketing - Marketing on the Internet | Weboptim
Marketing on the Internet can take many different forms.
You can buy banner space, write articles , sign up for affiliate programs and link exchange programs. But the most effective marketing ploy is to rank well in search engine results. From a marketing point of view, an ad that is not bought for money is more valuable to a user. That's because he thinks that he doesn't have to pay that price for the product.
For example, if you see an advertisement in an expensive TV commercial, you may rightly think that the price of the advertisement has been included in the price of the product. Search engine optimisation is also a way to get a steady flow of traffic and, in particular, to reach people who are looking for a particular topic. It is therefore the most targeted form of marketing. We can reach people who are looking for us.
The internet is still evolving. Today, there are more than 8 billion internet sites on the planet. At least, that's what internet search engines see. It is estimated that there is also a so-called invisible part of the internet, estimated at around 50%. We call it invisible because search engines can't see it. Because there is so much information on the Internet, searchability plays a huge role. How can we quickly find information among the many pages on the Internet?
The fastest way to get information is to use a search engine. There are many search engines, both general and specific ones focusing on specific topics. The market leaders, in terms of number of users, are Google, Yahoo and MSN.
When creating an Internet site, it is important to make sure that search engines are aware of it and preferably have a good
achieve a ranking in them. Search engine marketing is the area where these problems can be solved.
we find.