Google Adwords news - February 2015 | Weboptim

February 2015

This year, the Google team is again bringing a host of new features for Adwords and Analytics users. Let's take a look at this year's first new features and Adwords dashboard!

1. Automatic conversion of Flash ads to HTML5

This new feature applies to both previously and now uploaded ads.
 
The system automatically converts flash display ads to HTML5, so they can be can also be opened on a mobile device (So far, the changeover has occurred for about 50% of ads.) Exceptions are Ad gallerys and 3PAS ads, which will not be changed.
 
Its main advantage is that HTML5 ads (including their flash counterparts) can be tracked as a single ad. If you don't want to get caught up in the update, simply set -100% bid modifier for mobile device.

2. Adwords Editor 11.0

There are a number of changes compared to version 10.4.
The following have been introduced pop-up windows, which allow, among other things, easy copying.
For handling and navigation more comprehensive account management systemyou can open several accounts, select and edit several items.
A new feature is that you can make more changes, but you can also undo them easily.
 

Version 10.4.	Version 11.0

3. Migration of CPM to visible CPM

The visible CPM is a display bidding strategy, in which we only pay for ads that have been displayed for a minimum of 50% and for a minimum of 1 second.
 

4.Countdown function

If the following 2 characters are inserted in the second line of text ads {= , we can simply call the countdown function, where by day, by hour, or percre to specify exactly how long our promotion will last.
 

These are the most important Google Adwords updates for now, but there are also a number of other updates in beta that will also be released in the system in the near future.

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