Search Engine Marketing and Search Engine Optimization | Weboptim

Running a website is in many ways similar to running a shop: we can only be successful if people find what they are looking for - and, of course, it is essential that they know we have a shop and where to find us.

The above may seem trivial, but every day on the Internet we see thousands of websites being launched without the people for whom they are intended being aware of it. Today, there are more sites on the web than there are people on the planet - Google alone has 8 billion sites - so we can't expect anyone to browse through all the pages that might be under, say, your keyword.

It does what you obviously do when you need something on the web: type a word in the search engine and then select the most promising one from the first results.

Since surveys show that people 90%-a uses a search engine, and in 89.8% of the cases it chooses from the first page of results, it is clear that it only has a chance of attracting a larger number of visitors - and therefore revenue - if it is in the top Google-in, Yahoo-or even in the Bingen. In the analysis of its website, we will of course also look at how the search engine optimization how to improve your positions for the keywords relevant to you in the major search engines.

We can help you get on the first page of Google!

The search engine optimisation process

The first step is to look at how the website currently works. Search engine optimisation can only begin after this. This analysis is quite precisely a website analysis, carried out using Google Analytics. This will show us how our website is being used. A badly managed website - one that users may not be able to navigate - should not be visited until we have corrected this.

Once you've gone through all the stages of building a website and have a usable website, the real work can begin.
The Steps:

1. Definition of keywords

The first very important step in search engine marketing is to identify the right keywords - keyword research. Even determining the number of keywords is not a straightforward task. How many words to choose and on what basis? There is no clear answer to this question because there are many factors involved. Keywords can also be grouped by difficulty (usage). Each word has a frequency of occurrence on the web. For example, for the word "Climate", Google gives 4.6 Million hits, while "Climate Szeged" gives only 138 thousand. Obviously it is much easier to get a good ranking for the latter.

2. Website redesign

Google can decide where to rank your website based partly on the content of your website. An important step in search marketing is to modify the website to meet this criterion. It used to be enough to change a few Meta tags and Title, but nowadays more is needed. After just a few weeks, the results are already visible and positions are improving.

3. Expanding content

In addition to the content of the existing website, it is usually necessary to expand the copywriting to achieve the result. There are two possible solutions. Either the client creates the content or the search engine optimisation company does. The latter of course has a cost.

4. Link building

The number and quality of links to the website is also an important factor for rankings. It is worth getting links to the site that are relevant to the topic, so link to us from a site that has a similar topic to ours.

5. Website analysis - Setting Goals

An important and not negligible element of a search engine marketing project is the continuous analysis of the website. We need to know what activity we can measure on the website at any given moment. A very good tool for this is the system called Google Analytics which contains a number of statistics. Setting a Goal means that the measurement of the URL in question will begin. Goal is the goal that a user reaches a specific point on the website. For example, requesting a quote or making a purchase. These goals can and should be measured.

6. Monitoring - Reports

Proper monitoring and reporting is an important part of any Seo project. Companies that don't report their work are usually not regularly monitoring the progress of the project, so they don't guarantee results.

Other interesting facts:

HTTPS protocol - SEO tips and tricks
Facts and misconceptions about negative SEO
How does Google know which websites we are targeting?
Google algorithms
7 myths that affect local SEO
10 content types that are good for SEO
On page SEO: 8 principles for success
SEO tips for increasing website traffic
Strategic SEO issues before website redesign
Google ranking factors
After how long does SEO start to work?
SEO tips for large e-commerce websites
7 critical SEO mistakes for e-commerce websites
A guide to search engine optimisation for e-commerce websites